A Compilation of Off-Site Promotion Methods for AliExpress

How AliExpress Conducts Off-site Promotion

In today’s era of digital marketing, competition among e-commerce platforms has become increasingly fierce. As one of the largest cross-border e-commerce platforms in the world, AliExpress not only needs to attract users through its own platform functions but also relies on off-site promotion to expand brand influence and increase sales volume. Off-site promotion is a strategy that channels traffic from external sources to the AliExpress platform, helping merchants reach a wider potential customer base. So, how does AliExpress carry out off-site promotion? This article will analyze it from multiple perspectives and discuss this issue by combining relevant case studies and news information.

Firstly, social media is an important battleground for AliExpress's off-site promotion. In recent years, with the popularity of short video platforms like TikTok and Kuaishou as well as social apps such as Facebook and Instagram worldwide, these platforms have become new channels for merchants to promote their products and services. For instance, at an industry conference in 2025, AliExpress announced cooperation with several well-known KOLs key opinion leaders to showcase quality goods through their videos to fans. This method can not only quickly enhance brand awareness but also strengthen consumers' trust in the products. A brand representative involved in the activity stated Through collaboration with KOLs, our sales increased by nearly 50%. It is evident that using social media for off-site promotion yields significant results.

Secondly, search engine optimization SEO is another crucial component of AliExpress's off-site promotion. For many consumers, they often search online for relevant information before purchasing products. If the platform can secure a favorable position on search engine result pages, it can attract more visitors to the AliExpress platform. To achieve this, AliExpress has implemented a series of measures, including optimizing keyword settings, improving webpage loading speed, and enhancing mobile adaptability. According to a report released by an e-commerce research institute, since last year, AliExpress has shown marked improvement in its Google search rankings, which is closely related to its continuous investment in improving SEO strategies.

Furthermore, email marketing remains a valuable off-site promotion method despite its seemingly traditional nature. Although email marketing may sound outdated, it remains an efficient and cost-effective approach. AliExpress encourages merchants to regularly send promotional emails or new product recommendations to subscribers, thereby maintaining contact with customers and stimulating their purchasing desires. AliExpress has also developed an intelligent email system that customizes personalized emails based on users' browsing records and purchase histories. This approach significantly increases email open rates and conversion rates, bringing more orders for merchants.

In addition to the aforementioned methods, affiliate marketing is also an indispensable part of AliExpress's off-site promotion. Affiliate marketing involves establishing partnerships with other websites or applications, displaying ads or links on their platforms. When users click on them and jump to AliExpress to complete transactions, affiliates earn commission income. AliExpress has a vast affiliate network covering various niche small websites and personal blogs. Through this approach, AliExpress can reach target audiences who are difficult to acquire through other means.

To sum up, AliExpress actively conducts off-site promotion work through various means, aiming to build a comprehensive marketing ecosystem. Whether leveraging the power of social media or relying on SEO technology, or utilizing the unique advantages of email marketing, AliExpress is always committed to providing the best promotion solutions for merchants. Looking ahead, with the development of new technologies and changes in consumer preferences, it is believed that AliExpress will continue to explore new off-site promotion models, further consolidating its leading position in the global e-commerce sector.