A Detailed Explanation of AliExpress Listing Requirements and Costs

What Are the Entry Conditions and Fees for AliExpress?

With the rapid development of cross-border e-commerce, more and more businesses and individuals are beginning to pay attention to how to enter the global market. As one of Alibaba's international e-commerce platforms, AliExpress has become an ideal choice for many merchants looking to expand their overseas business due to its vast user base covering over 200 countries and regions worldwide. However, to successfully join AliExpress and conduct business operations, it is essential to first understand its specific entry conditions and related fees.

According to information from the official AliExpress website, the basic requirements for joining the platform include both corporate qualifications and personal identity verification. For companies, they must have a legally registered company and provide scanned copies of their business license; while for individual sellers, they need to submit photos of both sides of their ID card and relevant proof materials. All applicants must ensure that the goods they sell comply with the legal regulations of the target market and abide by all platform policies. It should be noted that in some special categories, such as pharmaceuticals and health supplements, additional industry licenses or authorization documents may be required to complete the registration process.

In terms of fees, AliExpress adopts a relatively flexible charging model. First, each new store needs to pay a deposit, which usually ranges from RMB 5,000 to 100,000 yuan depending on the type of operation and its risk level. Once the store operates normally for a full year without any violation records, this amount will be fully refunded to the merchant. Secondly, AliExpress charges a commission based on actual sales volume at rates ranging from 5% to 15%, varying across different categories. For example, electronic products apply higher rates, whereas home gardening products have lower ones. Additionally, if sellers wish to increase their store visibility or participate in promotional activities, they can opt for paid in-site advertising services, whose costs are dynamically adjusted according to keyword bidding mechanisms.

To help newcomers better adapt to the international market environment, AliExpress has launched several support programs in recent years. For instance, the Newcomer Growth Program provides free training courses and technical support for newly joined merchants; the Worry-Free Logistics Service simplifies the cross-border package delivery process, reducing logistics costs. Meanwhile, for small and medium-sized enterprises, AliExpress also offers installment payment plans, allowing qualified merchants to pay deposits in stages and thus alleviate initial financial pressure.

It is worth noting that with the change in consumer habits after the pandemic, an increasing number of consumers tend to purchase high-quality goods through online channels. According to the latest statistical data, by the first half of 2025, AliExpress's daily order volume has exceeded one million, with more than 60% coming from developed countries in Europe and America. This not only reflects the rapid development trend of the platform itself but also brings unprecedented opportunities for small and medium-sized enterprises. For merchants who intend to enter overseas markets, timely grasping this trend is crucial.

In conclusion, AliExpress attracts countless entrepreneurs with its user-friendly interface, abundant resource support, and broad market prospects. However, before deciding to join, it is recommended that everyone carefully assess whether their own conditions meet the platform's requirements and make adequate preparations to cope with various possible challenges. Only in this way can they stand out in this fiercely competitive industry and achieve sustainable growth goals.