Can You See Keyword Quality Scores in Bing Ads?

Can the Quality Score of Keywords Be Seen in Bing Ads?

In the field of digital marketing, Bing Ads platform, as a strong competitor to Google AdWords, is attracting increasing attention from businesses and advertisers. For many advertisers, understanding the quality score of keywords is an important part of optimizing ad performance. So, can the quality score of keywords be directly viewed in Bing ads? This question deserves further exploration.

First, we need to clarify what the quality score is. The quality score is a metric that measures the relevance between ads and keywords, affecting the ranking, click-through rate, and cost per click of the ads. In the Bing ad system, the quality score is typically determined by three main factors the relevance of the ad, the relevance of the landing page, and the historical performance of the keyword. By comprehensively evaluating these indicators, Bing can assign a score to each keyword, helping advertisers assess the performance of their ad campaigns.

However, in actual practice, Bing does not display the quality score of keywords as intuitively as Google AdWords does. In Google AdWords, advertisers can directly see the specific quality scores of each keyword in their account interface and adjust strategies accordingly. On the Bing Ads platform, although users can indirectly understand the performance of keywords through performance reports, there is no explicit marking of the specific numerical value for the quality score. This may confuse some new advertisers who cannot directly obtain this critical data.

That said, this does not mean that Bing Ads completely ignores the consideration of keyword quality. In fact, Bing provides various tools and functions to help advertisers optimize ad performance. For example, the keyword analysis tool can help advertisers discover high-potential keywords; and ad ratings can show the relative position of ads in search results, thereby indirectly reflecting the performance of keywords. Bing also regularly releases best practices guides on ad optimization, including suggestions on how to improve keyword quality scores.

It is worth noting that, despite the lack of a direct quality score feature, this does not prevent advertisers from improving ad performance through other means. For instance, in June 2025, the Bing Ads team announced a series of new feature updates, including enhanced ad group management and smarter automated bidding strategies. These updates not only simplify the ad management process but also provide advertisers with more optimization opportunities. For example, the new automated bidding strategy can dynamically adjust bids based on real-time data, helping advertisers achieve the best return within their budget.

At the same time, with the development of artificial intelligence technology, Bing is continuously improving its algorithm models to provide advertisers with more precise services. According to the latest industry reports, the daily active user count on the Bing Ads platform has exceeded 100 million, showing strong growth momentum. This growth is due to Bing's continuous optimization of user experience and deep understanding of advertiser needs.

For advertisers hoping to succeed on Bing, mastering keyword optimization techniques is crucial. On one hand, advertisers need to ensure that ad copy closely matches target keywords to improve the relevance score; on the other hand, advertisers also need to regularly check the loading speed and quality of the landing pages, as these are key factors affecting the quality score. Establishing a robust tracking mechanism is essential, and by analyzing conversion rates and cost-benefit ratios, advertisers can promptly identify issues and make corresponding adjustments.

In conclusion, although the current Bing Ads platform does not offer a direct view of keyword quality scores, this does not mean that advertisers cannot effectively optimize ad performance. By fully utilizing existing tools and resources, combined with scientific data analysis methods, advertisers can still achieve efficient ad placement on Bing. In the future, with further technological advancements, we have reason to believe that Bing will continue to improve its ad ecosystem, offering advertisers more convenient and efficient service experiences.