Key Trading Rules on AliExpress Platform

As an e-commerce platform under Alibaba Group, AliExpress has attracted the attention of numerous domestic and international merchants and consumers in recent years. In order to protect the rights and interests of both parties involved in transactions and maintain the normal operation order of the platform, AliExpress has formulated a series of detailed transaction rules. These rules not only cover various aspects such as product listing, logistics delivery, and after-sales service, but also involve user behavior norms and dispute resolution mechanisms. Understanding and complying with these rules is crucial for enterprises and individuals who wish to conduct business on the AliExpress platform.

Firstly, regarding product listing, AliExpress requires all sellers to ensure that the information about the products they sell is true and accurate, including but not limited to product descriptions, image displays, and price settings. Any false advertising or misleading statements are strictly prohibited. According to the latest market feedback, AliExpress particularly emphasizes its supportive stance towards eco-friendly products and encourages merchants to offer more green and low-carbon product options to consumers. For instance, at the beginning of 2025, AliExpress collaborated with multiple international brands to launch a sustainable development program aimed at incentivizing more companies to join the production of environmentally friendly products through reward mechanisms.

Secondly, quality control of logistics services is one of the key focuses of AliExpress. To enhance customer satisfaction, AliExpress advocates the use of efficient and reliable international courier service providers and suggests that sellers inform buyers of the estimated arrival time in advance. Meanwhile, given the special challenges in cross-border trade, such as tariff issues and customs inspection processes, AliExpress provides corresponding guidance documents to help merchants better handle potential situations. Notably, in the first half of this year, AliExpress reached a strategic cooperation agreement with a well-known logistics giant, further optimizing the global package tracking system, making the entire transportation process more transparent.

Thirdly, in terms of after-sales protection, AliExpress implements strict return and exchange policies and has set up a dedicated team to handle various complaints and disputes. When there are differences of opinion between buyers and sellers, AliExpress will mediate based on established standards and provide reasonable solutions. It is worth noting that as competition in the e-commerce industry intensifies, an increasing number of consumers are placing greater emphasis on brand reputation and service quality. AliExpress is constantly upgrading its customer service experience, such as increasing the number of online customer service personnel and shortening response times, striving to ensure that every customer enjoys satisfactory service.

Lastly, it is noteworthy that although all the aforementioned regulations aim to protect the interests of legitimate and compliant operators, there are still a few lawbreakers attempting to exploit loopholes for improper gains. In response, AliExpress has taken a series of stringent measures, including but not limited to freezing accounts, restricting shipping permissions, and even permanent bans. At the same time, AliExpress actively collaborates with law enforcement agencies to jointly combat cyber fraud and other criminal activities, making relentless efforts to create a healthy and orderly e-commerce environment.

In summary, the transaction rules on the AliExpress platform cover multiple dimensions from product listing to after-sales service, reflecting the platform's pursuit of a fair and just business environment. Whether new sellers or experienced veterans should carefully study and strictly abide by these rules to stand firm in fierce market competition. Looking ahead, with technological advancements and changes in social needs, it is believed that AliExpress will continue to improve its service system and provide users with a higher quality and more convenient shopping experience.