Is It Easy for Beginners to Start Cross-Border E-Commerce Operations?

Can Beginners Quickly Get the Hang of Operating a Cross-border E-commerce Store?

With the rapid development of internet technology and the deepening of globalization, the cross-border e-commerce industry has gradually become a new choice for many people to start their own business. For beginners, whether they can quickly get started in operating a cross-border e-commerce store is a topic worth exploring. This article will analyze this issue from multiple angles and provide some references for those who aspire to engage in cross-border e-commerce by combining relevant news information.

Firstly, the entry threshold for cross-border e-commerce is relatively low, which provides convenience for beginners. According to the annual report released by a certain e-commerce platform, the number of newly registered cross-border e-commerce stores on the platform increased by 35% year-on-year in the first quarter of 2025, most of which were stores opened by individuals or small teams. These newcomers generally said that they chose cross-border e-commerce because its operation process was relatively simple and the market potential was huge. For example, an entrepreneur named Li Ming mentioned in an interview I knew nothing about cross-border e-commerce before, but after attending several online training courses, I started trying to open a store. Although I encountered quite a few difficulties at the beginning, overall it went quite smoothly.

However, despite the low threshold, beginners still face numerous challenges in actual operations. On one hand, language barriers and technical problems are the main obstacles that many beginners need to overcome. According to media reports, at a cross-border e-commerce forum held in the first half of this year, many professionals pointed out that insufficient language skills and lack of technical knowledge are important factors restricting the development of beginners. Zhang Wei, a cross-border e-commerce practitioner from Shanghai, said When I first started doing cross-border e-commerce, due to not knowing any foreign languages, I could only rely on translation software to communicate with customers, resulting in quite a few misunderstandings. On the other hand, fierce market competition is also a problem that beginners must face. With more and more people entering this industry, how to stand out among numerous competitors has become an urgent problem for beginners to solve.

In order to help beginners better adapt to the cross-border e-commerce environment, major e-commerce platforms have launched various support measures. For example, a well-known cross-border e-commerce platform launched an activity called the Newcomer Support Program, aimed at providing comprehensive support for newly registered merchants. This program includes free training courses, one-on-one guidance services, and traffic tilting and other preferential policies. Some third-party institutions have also joined the ranks of assistance. They provide opportunities for newcomers to exchange and learn through hosting various seminars and salons. According to the head of a certain training institution, their trainees generally feedback that their confidence in practical operations has significantly improved after receiving professional training.

Of course, in addition to external support, newcomers themselves also need to make efforts to achieve success. Industry insiders generally believe that in order to take root in the cross-border e-commerce field, newcomers must possess the following key qualities first, keen market insight, which can timely discover potential needs and seize opportunities; second, good psychological quality, which can persist without giving up when facing setbacks; third, a continuous learning attitude, always paying attention to new technologies and trends. Only in this way can they find their own place in fierce competition.

To sum up, operating a cross-border e-commerce store is not an unattainable goal for beginners. As long as the right methods are mastered and put into practice, there is a great chance of success. As a senior cross-border e-commerce consultant once said Cross-border e-commerce is an industry full of opportunities. It tests people's wisdom and perseverance. For those willing to work hard, it is undoubtedly a vast world. For those young people with dreams, why not take the first step bravely and explore this world full of infinite possibilities!