How to Deal With Tough Salespeople

How to Deal with Stubborn Counterfeit Sellers

In the e-commerce industry, counter sales are a common commercial behavior. For international platforms like Amazon, counter sales refer to other sellers listing products using the same product ASIN Amazon Standard Identification Number to compete with the original seller. While this phenomenon can bring price wars and market vitality, it may also damage the rights and interests of brand owners, original sellers, and consumers. So, how should we respond when faced with stubborn counter sales?

First, we need to clarify the legality of counter sales. According to Amazon's regulations, as long as the counter seller provides new products and does not infringe on intellectual property rights, such behavior is allowed. However, this does not mean that counter sellers can act recklessly. For example, they cannot deliberately lower prices to disrupt the market price system; nor can they mislead consumers through false advertising. In fact, many counter sales operations may violate these rules.

News once reported a typical case A well-known electronic brand found that the selling price of its product on Amazon had dropped significantly. After investigation, it was discovered that this was due to a counter sale initiated by an unknown third-party seller. This seller not only sold at low prices but also had quality issues, severely damaging the brand's reputation. Such cases are not isolated incidents; similar events frequently occur on e-commerce platforms. For brand owners or original sellers, it is crucial to take timely measures to curb malicious counter sales.

So, specifically, how should one respond? The first step is to gather evidence. Whether it is a quality issue or price manipulation, sufficient data support is needed. For instance, you can record the historical price changes of the counter seller, user feedback, and complaint situations. If it is confirmed that the counter seller has violated the rules, you can file an appeal with the platform. Amazon has a sound reporting mechanism. Original sellers can fill out forms to explain the situation and attach relevant proof materials. Once verified, the platform usually takes punitive measures including removing the product link.

Aside from relying on the platform's power, enhancing your own competitiveness is also an effective way to deal with stubborn counter sales. For example, improving the product detail page to increase search rankings, increasing the quantity and quality of customer reviews, and thus attracting more buyers to focus on your store rather than competitors. At the same time, you can consider launching exclusive promotional activities, such as limited-time discounts or bundled sales to attract customers. It is worth noting that when formulating strategies, you must comply with platform rules to avoid being penalized for violations.

Strengthening communication with consumers is also very important. When facing counter sales, actively informing customers of the true situation and promising to provide better service experiences can effectively recover some lost orders. For example, notify customers who have placed orders but have not yet received them via email about the true source of the product and express apologies. This not only maintains brand image but also enhances user loyalty.

Of course, in certain extreme cases, if the counter seller's actions constitute infringement or even crime, then legal channels will become the last option. At this point, it is recommended to seek help from professional lawyers to legally protect your legitimate rights and interests. However, before that, make sure all accusations have solid factual evidence to avoid unnecessary trouble.

In summary, when faced with stubborn counter sales, we must remain calm while flexibly applying various methods to solve problems. Whether it is through the platform's power or our own efforts, the key lies in always adhering to the principle of putting customers first and continuously improving service quality and user experience. Only in this way can we stand firm in fierce market competition.