Wish Platform Sales Rules Explained

What Are the Selling Rules on the Wish Platform?

The Wish platform is a globally renowned mobile e-commerce platform that attracts a large number of users with its unique recommendation algorithm and diverse product offerings. For sellers, it is crucial to understand and comply with the selling rules of the Wish platform, as this not only helps them better manage their stores but also avoids penalties due to violations.

According to official regulations from Wish, all products sold on the platform must meet local legal requirements and must not infringe upon the intellectual property rights of any third party. This means that sellers need to ensure that the products they sell do not involve counterfeit goods or infringement issues. For example, in an announcement in 2025, Wish emphasized its zero-tolerance policy towards fake goods and stated that severe measures would be taken against merchants found engaging in such practices, including but not limited to fines, account freezes, and even permanent closure of shops.

Regarding product descriptions, Wish requires that the provided information must be true and accurate. If false advertising or misleading consumers is discovered, the platform will issue warnings or directly remove related products. For instance, recent media reports highlighted a case where a merchant was complained about for exaggerating the functional effects of their product, ultimately resulting in the removal of the item from search results. Sellers should carefully handle every detail to ensure that the provided information matches reality.

Logistics services are also one of the key focuses for Wish. To protect consumer rights, the platform advocates using reliable and efficient logistics channels to deliver orders. It also encourages merchants to provide detailed shipping time estimates and tracking numbers. If delivery is delayed or other issues arise, additional evaluations may be imposed, potentially leading to score deductions. According to latest statistics, over 50% of negative reviews this year have been caused by logistics delays, reminding all sellers to pay close attention to this aspect.

Price settings also have strict restrictions. Wish does not allow any form of price fraud, such as marking up prices before offering significant discounts. Such actions fall within the prohibited range. Once detected, the platform has the authority to adjust pricing or revoke promotional eligibility. Additionally, considering the special nature of cross-border transactions, fluctuations in exchange rates may also have an impact; therefore, when formulating strategies, multiple factors must be taken into account comprehensively.

In summary, to succeed on Wish, besides having quality sourcing, it is necessary to constantly follow platform updates and timely adjust business strategies to adapt to changing market demands. Only through honest operations and compliance can one remain competitive in the fiercely contested e-commerce sector. We hope each seller can cherish this opportunity and jointly maintain a healthy commercial environment!