When DoesRequire Enabling Advertising?

AliExpress, one of the world's leading cross-border e-commerce platforms, provides numerous merchants with vast market opportunities. However, in the fiercely competitive e-commerce environment, how to make your products stand out becomes a key issue. In this context, opening advertisements becomes particularly important.

Firstly, when sellers find that their product exposure is low, they can consider activating the ad feature. For instance, a merchant operating outdoor sports products discovered that his new model of climbing pack had been on sale for a month but sales were mediocre, with only a few orders per day. Through backend data analysis, he found that the search ranking of this product was low, making it difficult for potential customers to find his store. At this time, activating Direct Express or affiliate marketing tools can help increase the product's display opportunities. As mentioned in the official AliExpress guide from Alibaba Group advertising is an effective way to increase product exposure, especially for newly launched products, where initial investment in ads can quickly build popularity.

Secondly, during major promotional events such as Double Eleven and Black Friday, merchants typically face greater competition for traffic. If they blindly rely on natural traffic at this time, they may miss the best sales opportunities. A small shop owner specializing in electronics once encountered a similar predicament last year before Double Eleven. Although he had prepared sufficient inventory and adjusted his pricing strategy in advance, due to a lack of effective promotion methods, his final sales fell far short of expectations. Later, he tried using the platform's limited-time discount ads and combined them with precise targeting technology to lock in target consumer groups, resulting in sales increasing more than threefold on the day. This shows that reasonably utilizing ad resources within specific time periods not only helps attract more visitors but also effectively boosts conversion rates.

When the number of competing products surges, it is necessary to use ads to highlight your own advantages. For example, a seasoned seller in the home decor category stated that as industry barriers have decreased, more newcomers have entered this field, intensifying competition. Previously, ensuring high-quality products was enough to secure a place; now, proactive measures must be taken. He said that recently we have started trying video ads, showcasing product details and application scenarios through vivid and intuitive visuals, which is more appealing than plain text descriptions.

In conclusion, whether to open ads on the AliExpress platform should be comprehensively considered based on various factors including but not limited to product exposure, holiday promotion needs, and market competition trends. Of course, it is worth noting that any marketing method has a balance point between cost and return. Therefore, novice sellers are advised to start with basic settings and gradually explore suitable ad placement models. At the same time, they can refer to successful case studies to continuously optimize their operational plans, thus achieving sustainable development.