What Are the Paid Promotion Tools on Lazada?

Lazada, a well-known e-commerce platform in Southeast Asia, provides merchants with various paid promotion tools to help boost product visibility and sales. These tools aim to attract more potential consumers through precise advertising strategies. In the current context of increasingly fierce e-commerce competition, understanding and reasonably utilizing these promotion tools is particularly important.

Firstly, Lazada's SponsoredProducts is one of its core paid promotion functions. This feature is similar to keyword ads on other platforms, where merchants can choose keywords related to their products. When users search for these keywords, the merchant’s products will appear at the top of the search results. For example, media reports indicate that many small and medium-sized enterprises successfully increased their order volume by at least 30% in the first quarter of 2025 by using SponsoredProducts. This form of promotion is especially effective for new product launches or brands looking to quickly increase sales.

Secondly, Boost&Upsell is another distinctive promotion service provided by Lazada. This service allows merchants to increase the visibility of their products during specific time periods and conduct cross-selling or upselling to existing buyer groups. According to relevant data, many participating stores reported that their daily sales could increase by more than 50%. This promotion method is very suitable for brands looking to expand their existing customer base.

Brand Campaigns offer brand owners a higher-level marketing solution. It not only includes all the advantages of the aforementioned two functions but also adds support for video ads, display ads, and other media formats. This is a good choice for large and medium-sized enterprises looking to build brand image and enhance market awareness. A recent case study mentioned that an internationally renowned cosmetics brand achieved sales growth of over one million RMB within just one month through this campaign.

Finally, it is worth mentioning that Flash Sales, although essentially a promotional activity rather than a traditional paid promotion, still requires certain investments to achieve better positions and effects. This is a limited-time discount format that can quickly stimulate consumer purchasing desires. For inventory backlog or seasonal goods, this is undoubtedly an effective way to clear stock.

In summary, Lazada provides merchants with a rich variety of paid promotion tools, each with its unique advantages and applicable scenarios. Whether it is a start-up or a mature brand, they can flexibly use these tools according to their own needs to optimize marketing strategies and stand out in the fiercely competitive market environment.