What Are the Policies for Shopee Local Stores?

The policies of Shopee's local stores are a series of rules and support measures formulated by the platform to enhance user experience and improve merchants' operational efficiency. In recent years, with the rapid development of cross-border e-commerce, an increasing number of merchants have chosen to join platforms like Shopee to expand their markets. As one of the leading e-commerce platforms in Southeast Asia and Taiwan, Shopee offers various preferential policies and service guarantees for local stores.

Firstly, Shopee has launched a subsidy program for free shipping activities for local stores. For instance, at the beginning of 2025, Shopee announced it would increase its support for small and medium-sized sellers by providing freight discount coupons to encourage merchants to participate in promotional activities. This measure not only reduces consumers' shopping costs but also helps new small businesses alleviate initial operating pressures. According to relevant data, since the implementation of this policy, the order volume on the platform has significantly increased, giving many newly registered stores more exposure opportunities.

Secondly, Shopee also pays special attention to cultivating high-quality seller groups. To motivate outstanding local stores, the platform has established a Shopee Preferred Seller Certification mechanism. Merchants who receive this title can enjoy a series of value-added services such as priority display and exclusive customer service. For those shops that actively participate in platform activities and maintain good service records, Shopee will also give additional reward points or cashback benefits. This positive incentive mechanism effectively promotes a virtuous cycle within the entire ecosystem.

Another notable point is that Shopee has made many improvements in logistics. To shorten delivery times and improve customer satisfaction, Shopee's logistics network covers multiple countries and regions and continuously optimizes its warehouse management system. Especially during the pandemic, when offline retail was impacted, Shopee quickly adjusted its strategies based on its strong supply chain capabilities to ensure timely delivery of goods to consumers. At the same time, facing local stores, Shopee introduced more flexible shipping models, allowing merchants to choose suitable logistics solutions according to their own circumstances.

Finally, Shopee also attaches great importance to respecting and integrating into local culture. Whether it is festival marketing or daily promotions, the platform will launch customized activities combined with local characteristics. For example, during the Spring Festival, Shopee will hold events such as the Lunar New Year Mega Sale, attracting users through activities like distributing red envelopes and lottery draws. These down-to-earth activities not only bring users closer but also create more business opportunities for local stores.

In summary, Shopee's policies for local stores cover multiple dimensions from financial support to service quality, aiming to build a healthy and sustainable commercial environment. In the future, with technological advancements and changes in market demand, Shopee is expected to continue improving its policies to help more local merchants achieve their dreams.