Growth Strategies for Attracting Followers on AliExpress

How Can AliExpress Attract More Fans and Increase Followers?

In today's rapidly developing e-commerce landscape, competition among platforms has become increasingly fierce. As one of the world's leading cross-border e-commerce platforms, AliExpress has always been committed to enhancing user experience and improving merchants' operational efficiency. However, in this era of information explosion, relying solely on basic functions and services is no longer sufficient to meet users' needs. How to attract more fans and increase user engagement has become an urgent issue for AliExpress.

Currently, AliExpress boasts a vast user base. To achieve continuous growth, it must find new breakthroughs. According to relevant data, in the first quarter of 2025, the number of new active users on AliExpress decreased compared to the same period last year. This trend indicates that while AliExpress's core market remains stable, it still faces challenges in attracting new users. AliExpress needs to expand its brand influence through innovative means to attract potential customers.

Firstly, marketing is one of the key strategies for AliExpress to attract fans. In recent years, the rise of short video platforms has provided new ideas for marketing. AliExpress can draw inspiration from this model by launching a series of high-quality product showcase videos or live streaming events. For example, AliExpress can collaborate with well-known bloggers or industry experts to introduce quality products on the platform through their perspectives. Additionally, interactive elements such as lotteries and Q&A sessions can be set up to enhance user engagement. Such activities not only effectively promote brand values but also quickly bridge the gap with target customers.

Secondly, optimizing user experience is crucial for increasing the number of followers. With consumers' demands for online shopping experiences continuously rising, AliExpress should improve its service from the details. For instance, it should strengthen logistics delivery speed to ensure orders arrive within a reasonable time; perfect the after-sales service system to promptly handle customer complaints and suggestions; and regularly collect user feedback to constantly adjust and optimize product design. A good user experience not only retains old customers but also encourages them to recommend the platform to friends and family.

Socialized operations should not be overlooked either. Social media has become one of the main channels for modern people to obtain information. AliExpress should take full advantage of this by establishing official accounts on various social platforms and actively publishing interesting and valuable content. For example, it can share small tips about fashion styling and new ideas for home decoration, which are both close to life and resonate with users. Encouraging user-generated content, such as hosting photography competitions and creative work contests, allows ordinary users to participate in brand promotion. This approach not only reduces promotional costs but also creates a strong word-of-mouth effect.

Finally, the application of data analysis capabilities is indispensable. AliExpress has massive transaction data. By conducting in-depth mining of these data, it can help businesses better understand market demand trends and formulate more precise and effective marketing plans. For example, personalized recommendations can be pushed based on different regional consumption habits, and exclusive promotions can be planned for specific holidays. Only by truly thinking from the user's perspective can trust and support be won.

In conclusion, to attract more fans and achieve long-term stable development, AliExpress needs to comprehensively apply various methods, including but not limited to marketing, optimizing user experience, strengthening socialized operations, and utilizing big data analysis tools. Of course, all of this is based on always prioritizing customer needs and continuously innovating. After all, in such a market environment filled with opportunities and challenges, only enterprises that keep pace with the times and seize opportunities can stand out.