Key Requirements for Product Detail Images on AliExpress

What Are the Requirements for Product Detail Images on AliExpress?

On the cross-border e-commerce platform AliExpress, sellers need to attract buyers' attention and improve purchase conversion rates through high-quality product images. As one of the largest online retail markets in the world, AliExpress has very strict requirements for product detail images. This is not only to protect consumers' rights but also to maintain the overall image of the platform.

According to official regulations of AliExpress, product detail images must clearly and truthfully display the appearance and functional features of the goods. For example, for the clothing category, photos of the front, back, and details such as cuffs and collars must be provided; for electronic products, the interfaces and button layouts must be displayed. The background should be simple and clean, avoiding overly complex decorative elements to highlight the product itself. These requirements aim to ensure that buyers can fully understand the purchased goods and make wiser choices.

Recently, AliExpress has particularly emphasized the principle of authenticity. This means that the images provided by merchants must match the actual product and cannot be excessively retouched or involve false advertising. For instance, there have been reports of a buyer who complained to the platform because the received product did not match the web display. AliExpress then intervened and penalized the involved store. This incident once again reminds all sellers that integrity is the cornerstone of long-term development.

In addition to these basic requirements, AliExpress encourages sellers to optimize image quality using technical means. For example, high-resolution cameras can be used to photograph the product to ensure that every pixel is clear enough; at the same time, post-processing software can be used to adjust brightness, contrast, and other parameters, but it must be done in moderation to avoid distortion. It is worth noting that while images can be appropriately cropped to highlight key points, random splicing or adding unrelated content is prohibited.

From a practical perspective, many successful sellers have summarized some useful tips. For example, an owner specializing in home goods mentioned we usually take basic photos with a white background first, and then create simulation images based on different scenarios. This approach not only showcases product functions but also stimulates customers' imagination. This method meets platform rules while enhancing user experience.

In summary, AliExpress's requirements for product detail images cover multiple aspects, including but not limited to clarity, authenticity, and creativity. Only by strictly adhering to these standards can one stand out in fierce market competition. We hope that every seller can draw inspiration from this and continuously refine their strategies in practice to provide better services to more overseas consumers.