Secrets of Traffic Distribution Rules on AliExpress

What Are the Traffic Allocation Rules on AliExpress?

In the field of e-commerce, the rational allocation of traffic is one of the key factors to the success of platform operations. As a globally renowned cross-border e-commerce platform, AliExpress has its own unique rules and mechanisms for traffic allocation. These rules not only affect the exposure rate of merchants' products but also determine the quality of consumers' shopping experience. So, what exactly are the traffic allocation rules on AliExpress?

The traffic allocation on AliExpress mainly relies on a comprehensive scoring system, which covers multiple dimensions, including product quality, store reputation, and buyer feedback. Among these, product quality is the most basic consideration factor. AliExpress evaluates product quality based on whether the product description is accurate, whether the images are clear and true-to-life, and whether logistics services are prompt. If a certain product frequently returns or receives a large number of negative reviews, its search ranking may be negatively affected.

Store reputation is also an important indicator that influences traffic distribution. AliExpress calculates the historical performance of each store, such as order completion rate and customer service satisfaction, to assign scores. Stores with good credit records are more likely to receive platform recommendations, thereby attracting more organic traffic. For instance, in a recent official announcement from AliExpress, it was mentioned that a store that has not encountered any disputes or complaints over the past three months and maintains a high positive review rate will have its products prioritized in search results.

Buyer feedback should not be overlooked either. AliExpress places great emphasis on consumer evaluations and suggestions since they directly reflect market recognition of products and services. When users give positive reviews for a particular product, its weight will increase; conversely, if there are negative comments, sellers need to respond promptly and address the issues. According to the latest data, over 70% of consumers check other users' reviews before purchasing. Therefore, actively maintaining a good reputation is crucial for boosting traffic.

Apart from the above points, promotional activities are another effective way to gain extra traffic. During holidays or special periods, AliExpress launches various forms of discounts, such as coupons and time-limited discounts, to stimulate consumption desires and drive overall sales growth. At the same time, brand merchants who participate in such activities can enjoy more exposure opportunities, further consolidating their brand image.

It is worth noting that although all the factors mentioned above may influence the final traffic allocation results, AliExpress always emphasizes the principle of fair competition. This means that companies of any size, as long as they follow the platform's regulations and provide quality services, have the potential to stand out. This is precisely why AliExpress continues to attract numerous domestic and international brands.

In conclusion, the traffic allocation rules on AliExpress are a complex yet meticulous process that takes into account multiple factors. For enterprises aiming to achieve their business goals through this international platform, understanding and adapting to these rules is particularly important. Only by continuously improving their own capabilities can businesses remain invincible in this environment full of opportunities and challenges.