Company Registration in Hong Kong Do You Really Understand These Alias Rules?

Understanding the Rules of Company Aliases When Registering a Business in Hong Kong - Are You Really Clear About It?

In today's increasingly globalized and open business environment, more and more entrepreneurs are choosing to establish companies in Hong Kong. As one of the world’s leading international financial centers, Hong Kong attracts a large number of startups and foreign investors with its streamlined registration process, low tax rates, and a stable legal system. However, many people remain unclear - or even mistaken - about the concept of company aliases during the registration process. This article aims to clarify the essential rules regarding company aliases based on recent updates and relevant information.

What Is a Company Alias?

According to the Companies Ordinance in Hong Kong, a company alias also known as an A.K.A. or also known as refers to any alternative name used by a company in addition to its officially registered name. An alias can be either in English or Chinese and is typically used for marketing, branding, or other commercial purposes, but it does not serve as the company's legal name. In short, a company alias is not a statutory name, but rather a supplementary business identifier.

Why Use a Company Alias?

In practical operations, many businesses choose to use a shorter, more memorable, or distinctive name for external promotion and business activities. For example, a company legally named ABC International Limited might use ABC Tech as its brand identity across websites, product packaging, or advertisements. In such cases, ABC Tech can be registered as the company's alias.

However, it's important to note that the chosen alias must not duplicate an existing registered company name, nor should it mislead the public into thinking the company is affiliated with a government body or a well-known enterprise. Otherwise, legal risks may arise.

The Process of Registering an Alias

According to the Companies Registry of Hong Kong, registering a company alias is relatively straightforward, but certain procedures must still be followed

1. Check Name Availability Before submitting an application, it is advisable to check the availability of the desired alias via the Companies Registry online system to ensure it hasn’t already been taken.

2. Complete and Submit the Application Form Applicants need to fill out and submit Form NNC1, along with the applicable fee.

3. Wait for Approval Normally, the approval process takes just one working day. If there are no objections, the alias will be recorded in the registry and publicly searchable.

Notably, starting from 2025, the Companies Registry has further optimized its electronic services, making the alias registration process more efficient. According to reports from The Standard Financial News, by early 2025, over 6,000 companies had completed alias registration through the e-platform, with average processing times reduced by 30% compared to previous years.

Difference Between an Alias and a Trademark

Many entrepreneurs often confuse the relationship between a company alias and a trademark. In fact, they belong to different legal categories. A company alias is an informal name used in business operations, while a trademark is a legally protected sign used to distinguish goods or services.

If a company wishes to protect its brand name under intellectual property law, it must separately apply for trademark registration with the Intellectual Property Department. For example, if a company registers SmartLife as an alias but does not register it as a trademark, another party could potentially register it first, leading to potential legal disputes.

Therefore, when developing a brand strategy, companies should consider applying for both an alias and a trademark simultaneously.

Changing or Cancelling an Alias

During business operations, if a company needs to modify or cancel an already-registered alias, it must follow the prescribed procedures to submit an application to the Companies Registry. Typically, changing an alias requires reapplying and paying the corresponding fees, while cancellation can usually be done directly via the online system.

According to new regulations effective from July 2025, Hong Kong has strengthened its oversight of shell companies and misleading or false names. If a company is found to have long abandoned the use of an alias or is engaged in malicious registrations, the authorities may request explanations or even revoke the alias registration.

How to Avoid Common Misconceptions?

Although the alias system offers flexibility, several common misconceptions exist in practice

Misconception An alias can replace the official company name

→ No. Aliases are only for commercial use. All legal documents, contracts, and tax filings must be conducted using the company’s full legal name.

Misconception Any word can be freely used in an alias

→ Not true. Using restricted terms such as bank, insurance, or fund without authorization may violate regulatory laws.

Misconception Frequent changes to aliases won't affect the business

→ Constantly switching aliases may confuse customers and harm brand recognition and reputation.

Conclusion

While a company alias is not central to the registration process, it plays a crucial role in brand development and market promotion. Understanding and correctly applying the rules around aliases can help enhance corporate image and avoid potential legal issues. As Hong Kong continues to improve its business environment, mastering these nuanced yet essential details will become an indispensable part of every entrepreneur’s preparation.