What Are the Restrictions and Rules for Opening a Store on AliExpress?

Detailed Explanation of AliExpress Store Opening and Entry Restrictions

As one of the world's leading e-commerce platforms, AliExpress has established strict store opening policies that are essential for merchants aiming to join the platform. Recently, AliExpress has continuously introduced new regulations aimed at improving overall platform quality and enhancing consumer shopping experiences. This article provides a comprehensive overview of AliExpress' store entry restrictions, helping merchants better understand platform requirements and successfully launch their stores.

1. Eligibility Requirements for Applicants

AliExpress requires all sellers to be legally registered business entities with valid Chinese business licenses issued by the People's Republic of China. Individual entrepreneurs are not permitted to open corporate accounts; they may only register as regular individual sellers. It is important to note that AliExpress does not allow natural persons individuals without formal business registration to operate commercial stores. Therefore, sole proprietors and individuals cannot conduct business activities on the platform.

2. Business Scope Restrictions

AliExpress clearly defines the scope of business operations allowed on the platform. Sellers must strictly adhere to the business scope specified in their business license and are prohibited from operating outside of it. Engaging in unauthorized business activities will result in penalties based on the severity of the violation, including but not limited to warnings, delisting of non-compliant products, and point deductions from the store’s performance score.

3. Store Entry Fees

AliExpress has clear regulations regarding entry fees. Merchants are required to pay both a deposit and an annual fee. The deposit amount varies depending on the product category, and sellers must pay the corresponding amount according to their selected category. Additionally, an annual fee is charged based on the number of products listed. These fees are fully refundable upon store closure, provided no violations of platform rules have occurred during the operational period.

4. Store Ratings and Violation Records

AliExpress maintains strict standards for store ratings and seller compliance records. Sellers must follow platform guidelines and are prohibited from listing banned items or engaging in fraudulent transactions. Violations can lead to various penalties, including point deductions, product removal, and account suspension. Maintaining a high store rating is crucial for gaining better visibility on the platform. Therefore, sellers should focus on improving customer service and maintaining positive store performance.

5. Cross-border Product Sales Regulations

AliExpress prohibits the sale of sensitive or hazardous goods, counterfeit or substandard products, and any items that violate national laws or platform policies. When selling cross-border products, sellers must comply with relevant legal requirements and platform rules. They must also provide supporting documentation, such as customs declarations, to prove the legality of product imports.

6. Conclusion

In summary, AliExpress’ store entry restrictions include eligibility criteria, limitations on business scope, payment of deposits and annual fees, maintenance of store ratings and compliance records, and adherence to cross-border sales regulations. Before launching a store, merchants must thoroughly understand these rules, operate in compliance with platform policies, and ensure legal and ethical business practices. Only by doing so can sellers achieve long-term success and growth on the AliExpress platform.