Easily Register a US Company Open an Amazon Account to Start Your Global E-commerce Journey

How to Easily Register a U.S. Company and Set Up an Amazon Account - Paving the Way for Global E-Commerce Success

With the rapid growth of cross-border e-commerce, more and more merchants are setting their sights on overseas markets. Among them, Amazon-being one of the world’s largest e-commerce platforms-has become the top choice for many sellers looking to expand internationally. This is due to its massive customer base, well-developed logistics system, and strong brand reputation.

However, to successfully operate on Amazon-especially in the U.S. market-registering a U.S. company and opening an Amazon seller account is often the first step for many international sellers. According to a recent report by Caijing.com, China's cross-border e-commerce exports grew by more than 25% year-over-year in the first quarter of 2025, with nearly 40% of that sales volume coming through Amazon. This clearly demonstrates Amazon’s continued dominance in global e-commerce and the growing enthusiasm among Chinese businesses to go global.

So, for sellers aiming to enter the U.S. market, how can they easily register a U.S. company and smoothly open an Amazon account? Let’s break it down.

1. Why Register a Company in the U.S.?

While Amazon does not require sellers to have a foreign company, if you plan to build a long-term presence in the U.S. market, registering a local U.S. company offers several key advantages

1. Enhanced Buyer Trust Local companies are generally perceived as more credible by U.S. consumers, which can improve conversion rates.

2. Better Tax Compliance Operating under a U.S. entity helps ensure compliance with IRS tax regulations, such as collecting and remitting sales tax.

3. Access to Amazon Programs Certain Amazon programs-such as Brand Registry, advertising tools, and promotional campaigns-offer stronger support to U.S.-based companies.

4. Simplified Trademark Registration A U.S. company can more easily register trademarks with the United States Patent and Trademark Office USPTO, providing legal protection for your brand.

2. Basic Steps to Register a U.S. Company

Although registering a U.S. company may sound complex, the process is quite manageable, especially for e-commerce sellers with clear business goals. Here’s a simplified guide

Step 1 Choose a Company Structure

The two most common types are

LLC Limited Liability Company Popular among e-commerce sellers due to its simplicity, flexibility, and favorable tax treatment.

Corporation More formal and structured, often chosen for larger operations or future fundraising plans.

For most online sellers, an LLC is usually the best option.

Step 2 Select a State for Registration

Each U.S. state has different requirements and benefits. The most popular states for registration include

Delaware

Wyoming

Nevada

These states are favored for low taxes, strong privacy protections, and business-friendly legal environments.

Step 3 Register Your Company Name and File Documents

After choosing a name, file the Articles of Organization for LLCs or Articles of Incorporation for corporations with the selected state’s office. Many services offer online filing, and using a professional service is recommended to save time and reduce errors.

Step 4 Obtain an Employer Identification Number EIN

An EIN serves as a unique identifier for your business, similar to a social security number for individuals. It’s required for tax reporting, opening bank accounts, and other official purposes. You can apply for an EIN for free via the IRS website-even if you're not a U.S. resident.

Step 5 Open a U.S. Bank Account

While not mandatory, having a U.S. bank account simplifies financial transactions, credit card linking, and enhances account credibility. Some banks allow remote account opening, and third-party financial service providers can assist with this process.

3. Key Steps to Open an Amazon Seller Account

Once your U.S. company is registered, the next step is to set up your Amazon seller account. Here’s how to proceed

Step 1 Prepare Required Documents

Gather the following documents

Business license or U.S. company registration certificate

Legal representative ID or passport scan

Dual-currency credit card Visa/MasterCard

Fixed phone number and email address

Bank account information preferably a U.S. account

Step 2 Register on Amazon Seller Central

Visit the Amazon Global Sellinghttps//sellercentral.amazon.com/ site and select the North America region. Fill out the company and contact details carefully-Amazon conducts strict verification, so accuracy is crucial.

Step 3 Complete Identity and Video Verification

Amazon has strengthened its verification process in recent years, including video interviews. Be prepared to answer questions about your business background, product sourcing, and supply chain.

Step 4 Set Up Your Store and List Products

Once approved, begin setting up your store, designing your brand logo, uploading product listings, and setting pricing strategies. Consider enrolling in Amazon’s Brand Registry program to strengthen brand protection and enhance visibility.

4. Important Tips and Practical Suggestions

Operate Compliantly Follow Amazon’s policies closely to avoid account suspension. Pay attention to accurate product descriptions, intellectual property issues, and review management.

Use FBA Fulfillment by Amazon Leveraging Amazon’s fulfillment services can significantly improve delivery speed and customer satisfaction.

Plan Taxes and Finances Carefully Hire a professional accountant or use a cross-border finance platform to ensure compliance with U.S. federal and state tax laws.

Leverage Third-Party Services From company registration to trademark applications and even store management, there are many professional agencies that can help reduce entry barriers and increase efficiency.

5. Conclusion

Registering a U.S. company and opening an Amazon account is not just a gateway to the U.S. market-it’s a critical step toward building a globally recognized brand. Thanks to digital tools and professional service providers, this process is now more streamlined and efficient than ever before.

With proper preparation, adherence to compliance standards, and continuous optimization of your operations, any determined seller can succeed in the global e-commerce landscape and unlock vast new opportunities.