Lazada Product Listing Rules and Required Compliance Standards

Detailed Explanation of Lazada Product Listing Rules

I. Introduction

In recent years, Lazada, one of the largest e-commerce platforms in Southeast Asia, has attracted an increasing number of sellers. As a fundamental step for sellers to operate on Lazada, product listing requires compliance with a set of rules. This article provides a detailed explanation of Lazada’s product listing policies, incorporating recent news and updates, to help sellers better understand platform requirements and improve their listing success rate.

II. Product Information Standards

1. Image Requirements

Sellers must provide clear, watermark-free, and unedited images. The use of third-party software to alter images is not allowed. Additionally, no contact information or promotional slogans may appear on the images.

2. Title Standards

Titles should be concise and highlight product features without false or exaggerated claims. Titles must also avoid prohibited terms such as best or top-selling.

3. Accurate Descriptions

Sellers must provide accurate product descriptions, including material, size, color, and function, ensuring consistency with the actual product.

4. Reasonable Pricing

Sellers must offer fair pricing and are prohibited from inflating or underpricing products to mislead customers or disrupt fair market competition among sellers.

III. Product Categorization Rules

Lazada categorizes products in detail. Sellers must select the correct category based on the actual attributes of their products. Incorrect categorization may result in failed product reviews or removal from the platform.

IV. Product Review Rules

Lazada reviews all listed products to ensure they meet platform standards and protect consumer interests. Sellers must respond to review outcomes within the specified time frame. If a product fails the review, timely modifications and resubmission are required.

V. Inventory Management Rules

Sellers must monitor inventory levels in real time to ensure sufficient stock and prevent out-of-stock situations. Additional inventory regulations, such as quantity limits during time-limited promotions, must also be followed.

VI. Transaction Rules

Sellers must comply with all transaction-related platform policies, including transaction processes, timing, and pricing. Additionally, sellers should pay attention to customer feedback and promptly resolve disputes to improve customer satisfaction.

VII. Conclusion

In summary, Lazada imposes strict requirements on product images, titles, descriptions, and pricing during the listing process. Sellers should carefully read and follow platform rules to ensure that listed products meet standards, thereby improving approval rates and visibility. Staying updated on platform developments and industry news enables sellers to adjust business strategies in a timely manner to meet market demands. In the face of increasingly fierce market competition, sellers should continuously enhance their capabilities and strengthen cooperation with the platform to jointly promote the growth of Lazada. We look forward to more sellers achieving success on the Lazada platform and providing consumers with more high-quality products and services.