Shopee Deduction Points System and Analysis on Whether the Points Are Reset

Shopee Deduction Points System and Reset Rules A Recent Analysis

Recently, numerous e-commerce platforms have emerged rapidly in the market, among which Shopee has drawn significant attention. While offering great convenience to sellers and consumers alike, it is equally important to understand its internal rules and penalties. This article will analyze Shopee’s deduction points system-its classification levels and reset rules-based on recent news updates.

1. Classification of Deduction Levels

Shopee maintains strict oversight over seller behavior. Any violation may result in point deductions, with severity categorized into three levels Minor Deductions, Serious Deductions, and Store Suspension.

Minor Deductions These are applied for relatively light violations, such as failure to submit required documentation or a small number of false shipments. Although these actions do not lead to severe penalties immediately, if left uncorrected, they can negatively affect the store-for example, by lowering search rankings and reducing traffic.

Serious Deductions These involve more severe violations, such as mass false shipping or selling counterfeit goods. Serious deductions often result in product removals, sales bans, and other harsher consequences. More importantly, they significantly damage the store's credibility, leading to reduced visibility, lower traffic, and even potential account suspension.

Store Suspension In extreme cases where serious violations recur or remain unresolved, the platform may suspend or permanently close the store.

2. Deduction Point Reset Rules

One common concern among sellers is whether deduction points will eventually be cleared.

Minor Deductions According to Shopee’s policy, minor deductions accumulate annually during the evaluation cycle and do not reset automatically. If not addressed in time, these points will carry over into the next year and continue affecting the store's performance.

Serious Deductions Unlike minor deductions, serious deductions require immediate action. Sellers must correct the issue and submit relevant supporting documents within the specified timeframe. Failure to do so may result in permanent store closure. However, serious deductions may be cleared after a certain period, depending on the severity of the violation.

3. Recommended Strategies for Sellers

To minimize deduction risks, sellers should

Strictly follow Shopee’s policies and stay updated with any changes.

Carefully review every transaction, ensuring product quality, accurate descriptions, and timely logistics.

Monitor official announcements from the platform regularly to avoid unintentional violations due to unfamiliarity with new regulations.

For existing deduction issues

Minor Deductions Proactive corrections and improved internal audits can help mitigate their impact.

Serious Deductions Immediate and comprehensive corrective measures are essential. Sellers should gather necessary evidence promptly and submit appeals within the deadline.

Conclusion

Understanding Shopee’s deduction point system is crucial for maintaining a healthy and sustainable online business. By familiarizing themselves with the different deduction levels and their respective reset rules, sellers can better manage compliance and reduce the risk of penalties. Continuous improvement, strict adherence to platform guidelines, and proactive responses to violations are key to building long-term trust with the platform and ensuring steady growth.