Coupang Order Issues Causes Solutions

Reasons for Low Sales on Coupang and Corresponding Solutions

As one of the key platforms in cross-border e-commerce, Coupang has attracted a large number of sellers in recent years. However, many sellers face challenges in generating sales, which affects the overall performance of their stores. This article aims to identify potential reasons behind low sales on Coupang and provide practical solutions to help sellers improve their performance.

I. Identifying the Causes

1. Product Selection

First and foremost, ensure that the products offered are in high market demand and align with local consumer preferences and shopping habits. Product descriptions and images should be clear, accurate, and meet platform requirements.

2. Store Optimization

Details such as store layout, product categorization, and product page design should be well-optimized to enhance user experience and conversion rates. It is also important to maintain accurate store information to avoid losing customers due to errors.

3. Logistics and Delivery

Coupang has strict standards for logistics and delivery. Sellers must ensure timely and secure delivery of products. Choosing reliable logistics partners can significantly improve delivery efficiency and service quality.

4. Promotional Activities

Regular promotions are an effective way to boost sales. Sellers should stay updated on platform promotional policies and make strategic use of marketing tools to increase product visibility and sales volume.

5. Customer Service

High-quality customer service plays a crucial role in improving satisfaction and building customer loyalty. Sellers should pay attention to customer feedback and promptly address any issues raised by buyers.

6. Competitive Environment

Understanding competitors' strengths and weaknesses allows sellers to make targeted improvements. Monitoring market trends and adjusting strategies accordingly can enhance competitiveness.

II. Recommended Solutions

1. Adjust Product Strategy

Based on market demand and consumer preferences, adjust the types and quantities of products offered to ensure they remain competitive.

2. Optimize Store Layout and Product Pages

Improve store design and product detail pages according to platform guidelines and user behavior to enhance user experience and increase conversion rates.

3. Partner with Reliable Logistics Providers

Collaborate with logistics companies that have a strong reputation and track record to ensure fast and secure delivery.

4. Conduct Promotional Campaigns Regularly

Plan and execute regular promotions based on platform policies and market demand to boost product exposure and sales.

5. Improve Customer Service Quality

Respond promptly to customer inquiries and resolve issues efficiently. Additionally, invest in employee training to enhance service skills and awareness.

6. Adjust Sales Strategies Proactively

Stay informed about market changes and competitor performance, and adapt sales strategies accordingly to maintain a competitive edge.

III. Conclusion

In conclusion, there are multiple reasons why a seller might experience low sales on Coupang. Sellers need to carefully evaluate and address issues related to product selection, store optimization, logistics, promotions, customer service, and competition. Only through comprehensive understanding and appropriate action can sellers improve their sales performance and achieve better business results. We hope this article provides valuable insights for all sellers on Coupang. Wishing you great success in your business!