U.S. Guide for Searching Company Trademark Names

How to Search for Trademarks of Company Names in the United States

Searching for trademarks of company names in the United States is a crucial step in business registration, brand protection, and market competition. Whether you are an entrepreneur, a small business owner, or part of a multinational corporation, it’s essential to ensure that the name you plan to use for a new brand or product does not infringe on existing trademark rights. This article provides a comprehensive guide to help you efficiently and accurately search for U.S. company name trademarks.

1. Why Conduct a Trademark Search?

In business, trademarks are not only central to brand identity but also legally protected assets. If a company name is identical or similar to an existing registered trademark, it may lead to legal disputes, forced rebranding, or even liability for damages. Conducting a trademark search before officially using a company name is therefore an essential step.

According to data from the United States Patent and Trademark Office USPTO, the number of trademark applications submitted in 2025 continues to rise, reflecting increasingly competitive markets. This makes finding a unique and unregistered company name more challenging than ever.

2. Using the USPTO Online Trademark Database

The United States Patent and Trademark Office USPTO offers a free online trademark database called the Trademark Electronic Search System TESS, which allows users to search for both registered and pending trademarks.

Steps to Use TESS

1. Visit the official website Go to https//www.uspto.gov/https//www.uspto.gov/.

2. Select the search tool Click on Search Trademarks under the Trademarks section to access the TESS system.

3. Enter keywords Input the company name or related keywords into the search bar.

4. Apply filters Choose your search scope-e.g., all records, live trademarks, dead trademarks, or specific goods/services categories.

5. Review results Carefully examine the results, paying particular attention to any identical or similar trademarks, especially those marked as Live.

Please note that the TESS system contains only U.S.-based trademark information. If you plan to operate internationally, you should also search trademark databases in other countries.

3. Understanding Trademark Status Live vs. Dead

During your search, you will encounter two common status indicators Live and Dead.

Live The trademark has been successfully registered and remains valid, offering full legal protection.

Dead Typically indicates that the application was rejected, abandoned, or not renewed, meaning the trademark is no longer legally enforceable.

Although a Dead trademark can potentially be reused, proceed with caution, as the original owner may still be using the mark informally.

4. Classifying Your Search Goods and Services Categories

Trademarks are protected within specific categories of goods or services. For example, the name Apple can be registered separately across multiple classes such as electronics, music services, and educational services.

When conducting a trademark search, don’t just check for name duplication-ensure the name hasn’t already been registered in your specific industry category.

The USPTO uses the Nice Classification System, which includes 45 classes Classes 1-34 cover goods, while Classes 35-45 relate to services.

5. Recommended Tools Enhancing Trademark Research

In addition to the USPTO platform, several third-party tools can assist in more comprehensive trademark searches

1. Corsearch A leading global trademark search and monitoring platform, ideal for enterprise-level users.

2. Trademarkia Offers both free and paid services; user-friendly interface suitable for startups and individuals.

3. WIPO Madrid System Designed for international trademark research, particularly useful for companies planning global registrations.

These tools often offer advanced filtering capabilities and detailed analysis reports, helping users quickly identify potential conflicts.

6. Seeking Professional Assistance Lawyers or Trademark Agencies

While self-conducted searches can be cost-effective, trademark law is complex and constantly evolving. Laypersons may struggle to accurately assess infringement risks. In such cases, hiring an experienced intellectual property attorney or working with a trademark agency is a worthwhile investment.

Professionals can provide in-depth legal analysis, assist in drafting trademark applications, and significantly increase the likelihood of successful registration.

7. Real-World Example Recent Trademark Disputes

According to a 2025 report by The Wall Street Journal, a tech startup became involved in a legal dispute after launching a new product without adequately verifying trademark availability. The company had planned to use the name SmartFlow, but shortly after the product launch, they received a cease-and-desist letter from another firm. Ultimately, the startup had to spend considerable time and money rebranding and lost its initial marketing investments.

This case serves as a reminder that trademark searching is not merely a formality-it is a vital step in mitigating risk and ensuring long-term brand development.

8. Additional Considerations

Check spelling variations and phonetic similarities Some trademarks may differ in spelling but sound similar, which could still constitute infringement.

Verify domain names and social media handles It’s beneficial if the trademark aligns with available domain names and social media accounts for consistent branding.

Monitor regularly Even after completing an initial search, set up ongoing trademark monitoring to detect newly filed similar marks.

By following these methods, you can systematically and thoroughly investigate trademark availability for company names in the U.S., laying a solid foundation for brand growth. Whether you're a budding entrepreneur or an international business expanding into the U.S. market, mastering the right trademark search techniques will help you avoid legal pitfalls and enhance your brand's competitiveness.