SG Barcode Application Fast-Track Your Globalization Journey

English Translation

In the context of global economic integration, internationalization has become an inevitable trend for enterprises. For many small and medium-sized businesses, taking the first step toward globalization is often filled with challenges-especially when entering overseas markets, where complex procedures and standardized systems can leave companies unsure of how to proceed.

As a product's passport to the global market, the barcode plays a crucial role in this process. Singapore, as an international trade hub, offers an efficient business environment, a robust legal framework, and convenient logistics networks, making it an ideal launchpad for companies looking to expand into Southeast Asia and beyond. So, how can companies leverage the application of Singapore barcodes to accelerate brand internationalization?

This article provides a practical guide based on current market trends and actionable steps.

1. The Importance of Product Barcodes More Than Just Numbers

EAN/UPC barcodes are globally recognized identification systems widely used in retail, e-commerce, and logistics. They not only serve as the basic identifier for products but also represent a critical threshold for companies entering the global supply chain.

Having internationally recognized barcodes means that products can be identified, sold, and tracked worldwide. On e-commerce platforms such as Amazon, Lazada, or Shopee, products must have valid barcode information to be listed. Items without official barcodes are often rejected outright. Similarly, large supermarkets and chain stores require suppliers to provide goods with internationally recognized barcodes; otherwise, they cannot enter shelf systems.

2. Why Apply for Barcodes in Singapore?

Globally, product barcodes are managed by GS1, with local GS1 organizations responsible for allocating and managing barcodes within their respective countries. Compared to regions like mainland China or the United States, the GS1 Singapore application process is more efficient and transparent-making it particularly suitable for companies eager to quickly establish overseas operations.

According to the GS1 Singapore website, the application process typically takes only 3-5 working days and supports online submission of documents, eliminating the need for in-person processing. This streamlined procedure is especially appealing for SMEs with limited time and resources.

Moreover, as an Asian trade center, Singapore-issued barcodes enjoy high international recognition. Registering a barcode in Singapore enables smoother access to the Southeast Asian market and lays a solid foundation for future expansion into Europe and North America.

3. Simplified Application Process Clear Steps for Quick Launch

To apply for a Singapore product barcode, the first step is to register as a member of GS1 Singapore. Required documents include

Business license or certificate of incorporation

Contact person’s details

Estimated number of products to determine the required numbering range

After submitting the application and passing the review, the company will receive a unique Company Prefix. Based on this prefix, the company can generate its own product barcodes. Each prefix allows the creation of thousands to tens of thousands of unique barcodes, meeting the needs of various product scales.

Notably, GS1 Singapore also provides barcode usage training and technical support to help companies implement the system correctly and avoid listing failures caused by formatting errors.

4. Current Trends E-commerce Boom Drives Barcode Demand

In recent years, the implementation of the RCEP agreement and the rapid development of the digital economy in Southeast Asia have prompted more Chinese companies to explore opportunities in the region. As an ideal location for regional headquarters, Singapore has naturally become a top choice for setting up overseas entities.

According to the 2025 Singapore E-commerce Report, the country's e-commerce market grew by over 15% year-on-year in 2025, with projections reaching nearly USD 16 billion by 2027. This growth has significantly increased demand for compliant product barcodes.

Simultaneously, Chinese brands are accelerating their international expansion, particularly in categories such as consumer electronics, beauty and personal care, and household goods. Many emerging brands have successfully entered the Southeast Asian market through platforms like Lazada and Shopee. In their early preparation stages, these brands prioritized resolving barcode-related issues to ensure smooth product listings and sales.

5. Common Misconceptions and Recommendations

Although product barcodes may seem simple, several common mistakes occur during implementation

1. Using someone else's barcode Some companies borrow another company’s barcode to save costs. Once detected by the platform, this can result in product removal or even account suspension.

2. Ignoring barcode validity Singapore GS1 barcodes are typically valid for one year and require timely renewal; otherwise, they will be canceled.

3. Incorrect barcode format Barcode formats vary slightly across regions, so it's essential to ensure that the applied barcode is suitable for the target market.

To avoid these pitfalls, companies should plan ahead, apply through official channels, and retain complete registration documents for future maintenance and scalability.

6. Conclusion

For Chinese companies aiming to expand globally, applying for a Singapore barcode is not just a compliance requirement-it is the first key to unlocking international operations. In today’s fast-paced world, the earlier the barcode application is completed, the faster the company can seize market opportunities.

With clear procedural planning, reasonable resource allocation, and professional support services, companies can efficiently take this crucial first step toward internationalization-and gain a competitive edge in the global marketplace.