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AliExpress vs. Amazon Which One Suits You Best? Platform Secrets Revealed!

ONEONEJun 24, 2025
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AliExpress vs. Amazon Which One Is Better? Platform Differences Analyzed

In recent years, many sellers have found AliExpress and Amazon to be the most popular choices when selecting cross-border e-commerce platforms. However, for new sellers, which platform is more suitable? This article will compare AliExpress and Amazon from aspects such as platform features, seller earnings, logistics, and customer service, helping you make an informed decision.

AliExpress vs. Amazon Which One Suits You Best? Platform Secrets Revealed!

1. Platform Features

1. AliExpress As an international e-commerce platform under Alibaba, AliExpress has a large user base and a wide variety of products, covering many countries and regions around the world. Its features include an easy-to-use interface and low entry barriers, making it suitable for small and medium-sized sellers.

2. Amazon As one of the largest e-commerce platforms globally, Amazon has strict seller review standards and a complex product classification system. It offers a rich range of products across various categories, such as home appliances, clothing, and books, attracting a large number of consumers.

2. Seller Earnings

1. AliExpress New sellers who join AliExpress can enjoy a commission-free policy for the first three months. After that, they may face different levels of commissions depending on their store performance and product categories.

2. Amazon Amazon's commission policy is relatively complex, with different commission rates based on the country and product category. Overall, Amazon's commission rate is relatively low, which helps sellers reduce costs.

3. Logistics and Delivery

1. AliExpress AliExpress offers a range of logistics services, including international express, small parcel delivery, and overseas warehouses, allowing sellers to choose according to their needs. AliExpress also collaborates with multiple logistics companies to ensure stable and timely delivery.

2. Amazon Amazon provides a variety of logistics and delivery options, including FBA Fulfillment by Amazon and self-shipping. FBA helps sellers achieve fast delivery and optimized inventory management, but requires sellers to bear logistics and storage costs. Self-shipping is more suitable for some sellers who want to control costs themselves.

4. Customer Service

1. AliExpress AliExpress offers a relatively complete customer service system, including online customer service and complaint channels. For new sellers, these services help solve problems and improve store operation efficiency.

2. Amazon Amazon also has a well-established customer service system with professional customer service teams and complaint channels. In addition, Amazon provides a series of training and support resources to help sellers improve their store operations.

In summary, both AliExpress and Amazon have their own advantages and are suitable for different types of sellers. New sellers can choose AliExpress as their entry-level platform due to its low entry barriers and simple interface. Experienced sellers, on the other hand, may prefer Amazon, which offers a broad market and high-quality customer service that can bring more business opportunities. When choosing a platform, it is also important to consider factors such as your product category and target market to make a more informed decision.

Customer Reviews

Small *** Table
Small *** Table
December 12, 2024

The experience was very good. I was still struggling to compare it with other companies. I went to the site a few days ago and wanted to implement it as soon as possible. I didn't expect that everything exceeded my expectations. The company is very large, with several hundred square meters. The employees are also dedicated and responsible. There is also a wall of certificates. I placed an order on the spot. It turned out that I did not make a wrong choice. The company's service attitude is very good and professional. The person who contacted me explained various things in detail in advance. After placing the order, the follow-up was also very timely, and they took the initiative to report the progress to me. In short, I am very satisfied and recommend this company!

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Lin *** e
Lin *** e
December 18, 2024

When I first consulted customer service, they recommended an agent to me. They were very professional and patient and provided excellent service. They answered my questions as they came in. This 2-to-1 service model is very thoughtful. I had a lot of questions that I didn’t understand, and it’s not easy to register a company in Hong Kong. Fortunately, I have you.

Lin *** e Comments Image 1
t *** 7
t *** 7
December 19, 2024

I originally thought that they only did mainland business, but I didn’t expect that they had been doing Hong Kong business and were doing very well. After the on-site interview, I decided to ask them to arrange the registration of my Hong Kong company. They helped me complete it very quickly and provided all the necessary information. The efficiency was awesome. It turns out that professional things should be done by professionals.👍

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b *** 5
b *** 5
December 16, 2024

In order to register a company in Hong Kong, I compared many platforms and stores and finally chose this store. The merchant said that they have been operating offline for more than 10 years and are indeed an old team of corporate services. The efficiency is first-class, and the customer service is also very professional.

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Hi, how can I help you?

I am Alan, a business consultant specializing in HK company registration, bank account opening, tax compliance and CBEC.

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