AliExpress Diamond Exhibition Advertising Charging Method Revealed

AliExpress Diamond Display Advertising Pricing Model Analysis

As one of the largest online marketplaces in the world, AliExpress has always attracted attention from sellers. As a core advertising format on the AliExpress platform, the pricing model of Diamond Display Ads has always been a focus for sellers. This article will provide a detailed analysis of the pricing model of AliExpress Diamond Display Ads based on recent news, helping sellers better understand this advertising format and choose an appropriate advertising strategy.

1. Introduction to AliExpress Diamond Display Ads

Diamond Display Ads are a display advertising space provided by the AliExpress platform for sellers. By showcasing product information, these ads attract potential buyers and promote transactions. Diamond Display Ads mainly target potential buyers with a certain purchasing intention, and through the display of product and promotional information, they stimulate buyers' desire to purchase and drive transactions.

2. Pricing Model of AliExpress Diamond Display Ads

1. Base Fee Diamond Display Ads have specific display spaces, and sellers need to pay a certain base fee to obtain the opportunity to display in these spaces. The base fee varies depending on the ad position and display time.

2. Bidding Fee The display opportunities of Diamond Display Ads are allocated based on buyer click behavior, so sellers need to bid to achieve a higher ranking in order to attract more potential buyers. The bidding fee is adjusted according to the product information and buyer demand.

3. Promotional Policies The AliExpress platform regularly introduces various promotional policies such as discounts and full-reduction offers to encourage sellers to place Diamond Display Ads. Sellers can adjust their bidding strategies appropriately based on the platform's promotional policies to reduce advertising costs.

3. Case Study

Taking one seller as an example, this seller placed Diamond Display Ads on the AliExpress platform. According to the platform's rules, the seller needed to pay a certain base fee and bidding fee. The seller selected appropriate product information and promotional content for display, and successfully attracted a large number of potential buyers through a reasonable bidding strategy, ultimately achieving a high conversion rate. After some time of advertising, the seller found that the revenue obtained through Diamond Display Ads far exceeded other promotion methods, so he decided to increase investment.

4. Conclusion

In summary, the pricing model of AliExpress Diamond Display Ads is relatively flexible, allowing sellers to choose an appropriate advertising strategy based on their own needs and product characteristics. When choosing Diamond Display Ads, sellers should focus on optimizing product information and creative design to improve product exposure and appeal. At the same time, sellers should also pay attention to the platform's promotional policies and adjust their bidding strategies reasonably to reduce advertising costs. In short, understanding the pricing model of AliExpress Diamond Display Ads is of great significance for sellers conducting advertising campaigns on the AliExpress platform.