Lazada New Product Listing Time Selection Strategies and Recommendations

Selecting the right time to launch new products on Lazada is crucial as it directly impacts product visibility and sales performance. Here are some suggestions for choosing the optimal time

1. Align with platform promotional events Lazada frequently hosts various promotional events such as Black Friday and Double Eleven. During these periods, platform traffic and user activity increase significantly. Therefore, launching new products during these times can provide more exposure opportunities.

2. Consider seasonal factors In seasons with a high volume of seasonal goods, such as summer and winter, consider launching new products before or during the season to leverage seasonal trends and boost product exposure and sales.

3. Alternate between weekdays and weekends When most merchants choose to launch new products on weekends, launching them on weekdays can attract more working-class users.

4. Avoid competitors' peak periods Merchants should try to avoid launching new products during times when competitors are already very active to prevent affecting overall store performance.

5. Consider user habits Merchants should aim to launch new products during user-active time slots, such as before work in the morning or after work in the evening.

In summary, selecting an appropriate time to launch new products requires considering multiple factors, including platform promotions, seasonal trends, competitor activity, and user habits. Merchants should evaluate their specific circumstances and make comprehensive considerations to determine the best time for launching new products.

Here’s an example illustrating how a merchant adjusted its new product launch timing based on recent news and information

Recently, we observed some new trends in new product sales on the Lazada platform. To better seize business opportunities, we decided to adjust our new product launch timing according to these trends. First, we noticed that traffic and user activity were particularly high during promotional events like Double Eleven. Therefore, we adjusted our new product launch timing to these periods to gain more exposure opportunities.

At the same time, we also noticed that summer and winter are periods with higher sales of seasonal goods. Thus, we chose to launch new products before or during these seasons to take advantage of seasonal factors to enhance product exposure and sales. We also observed that competitors performed relatively well on weekends, so we chose to launch new products on weekdays to attract more working-class users.

Of course, we also considered user habits and competitor situations. We aimed to launch new products during user-active time slots while avoiding busy periods for competitors to prevent impacting overall store operations.

By comprehensively considering these factors, we selected a suitable time for launching new products in our store. During this process, we also utilized recent news and information to adjust our decisions. Ultimately, we will continue to monitor sales performance and feedback to continuously optimize our operational strategies.