Consequences of Cross-Border E-Commerce Import Brushing Deliberation on Whether Extra Money Is Earned for Exemption from Punishment

The Consequences of Cross-border E-commerce Import Brushing

In recent years, the cross-border e-commerce import industry has become increasingly popular. However, the issue of brushing has attracted significant attention. Brushing refers to inflating store sales, positive review rates, and credibility through false transactions or hiring fake reviewers in order to attract consumers and boost sales. However, this behavior not only harms consumer interests but also disrupts market order, causing severe negative impacts on the cross-border e-commerce sector.

Firstly, brushing undermines the principle of fair competition in the market. On e-commerce platforms, store sales and positive review rates serve as important references for consumers when making purchasing decisions. Some merchants resort to brushing to create an illusion of prosperity, disregarding the harm it causes to other honest businesses and the fair competitive environment.

Secondly, brushing harms consumer interests. Consumers often rely on store sales and review ratings when deciding what to buy. However, the false sales figures and review ratings created by brushing can mislead consumers into believing that a product is of high quality and service is excellent, leading them to make irrational purchasing decisions. This not only violates consumer rights but also increases their shopping risks.

Cross-border e-commerce brushing also affects national tax policies. The government has introduced a series of tax incentives to encourage the growth of cross-border e-commerce. However, brushing enables some merchants to evade tax supervision through false transactions, impacting the effectiveness of national tax policies.

So, what legal consequences might arise from cross-border e-commerce import brushing? It is important to note that brushing constitutes unfair competition and violates relevant laws, regulations, and platform rules. Whether merchants who do not profit from brushing can avoid punishment depends on specific circumstances. Generally speaking, if merchants knowingly engage in or allow others to engage in brushing despite its illegality, they may be held criminally liable. In such cases, merchants could face administrative penalties or criminal charges.

However, if merchants are unaware of the illegality of brushing or only participate occasionally, they may not face legal consequences. Nevertheless, their actions will still be condemned and boycotted by both the platform and consumers. Merchants should comply with relevant laws, regulations, and platform guidelines, operate with integrity, and uphold market order and consumer interests.

In conclusion, brushing in cross-border e-commerce imports is an unethical practice that damages fair competition, harms consumer interests, and affects national tax policies. Merchants should adhere to relevant laws, regulations, and platform rules, operate with integrity, and maintain market order and consumer welfare. At the same time, relevant authorities should strengthen oversight and severely crack down on brushing activities to protect fair competition and consumer rights.