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Amazon Italy Site VAT New Rules Suspected Maximum Deposit Only 50,000 Euros!

ONEONEJun 18, 2025
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Business InformationID: 52821
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Amazon Italy VAT5

Recently, Amazon's Italian site has introduced a new tax policy, drawing significant attention from the industry. It is reported that the regulations regarding VAT guarantees have caused considerable controversy. According to this new policy, the amount of VAT guarantee required from sellers may reach up to 50,000 euros, undoubtedly putting considerable pressure on the sellers.

Amazon Italy Site VAT New Rules Suspected Maximum Deposit Only 50,000 Euros!

Firstly, let’s understand the specifics of this new regulation. According to the requirements of the Italian tax authorities, sellers on the Amazon platform need to pay a certain amount of VAT for each sales order. Previously, this tax was borne by the buyer, but after the implementation of the new policy, this responsibility has been transferred to the sellers. Sellers need to pay a certain VAT guarantee to the platform to ensure timely tax payment.

Different sellers have varying reactions to this new regulation. Some sellers stated that this policy has had a certain impact on their business, as it means they need to bear more taxes. They believe that such regulations may lead some small sellers to exit the market, as these sellers might not be able to afford such high guarantees.

However, some other sellers think this policy is beneficial for the standardization of the market. They argue that through such regulations, tax fraud and tax evasion can be reduced, thereby ensuring fair competition in the market. They also point out that this policy helps increase the transparency of the Italian market, allowing consumers to better understand the price composition of products.

So, what kind of impact will the implementation of this new regulation have on the market? From the current situation, the implementation of the new regulation may have profound effects on the market. On one hand, the high VAT guarantee may force some small sellers out of the market, affecting the competitive landscape. On the other hand, it may also prompt some sellers to improve their awareness of tax compliance, thus driving the standardization of the market.

The implementation of the new regulation may also affect consumers' shopping experience to a certain extent. Previously, consumers may not have known that the product price included VAT when purchasing products, but now this information will become more transparent. This may prompt consumers to consider price factors more rationally when shopping, thereby promoting the healthy development of the market to a certain extent.

In summary, Amazon Italy's new tax policy regarding VAT guarantees has drawn significant attention from the industry. This policy may have far-reaching impacts on the market, including promoting market standardization, increasing market transparency, and affecting consumers' shopping experiences. For sellers, they need to pay more attention to tax compliance issues to ensure the smooth operation of their businesses. For consumers, they will be able to better understand the price composition of products, enabling them to make wiser choices when shopping.

Customer Reviews

Small *** Table
Small *** Table
December 12, 2024

The experience was very good. I was still struggling to compare it with other companies. I went to the site a few days ago and wanted to implement it as soon as possible. I didn't expect that everything exceeded my expectations. The company is very large, with several hundred square meters. The employees are also dedicated and responsible. There is also a wall of certificates. I placed an order on the spot. It turned out that I did not make a wrong choice. The company's service attitude is very good and professional. The person who contacted me explained various things in detail in advance. After placing the order, the follow-up was also very timely, and they took the initiative to report the progress to me. In short, I am very satisfied and recommend this company!

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Lin *** e
Lin *** e
December 18, 2024

When I first consulted customer service, they recommended an agent to me. They were very professional and patient and provided excellent service. They answered my questions as they came in. This 2-to-1 service model is very thoughtful. I had a lot of questions that I didn’t understand, and it’s not easy to register a company in Hong Kong. Fortunately, I have you.

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t *** 7
t *** 7
December 19, 2024

I originally thought that they only did mainland business, but I didn’t expect that they had been doing Hong Kong business and were doing very well. After the on-site interview, I decided to ask them to arrange the registration of my Hong Kong company. They helped me complete it very quickly and provided all the necessary information. The efficiency was awesome. It turns out that professional things should be done by professionals.👍

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b *** 5
b *** 5
December 16, 2024

In order to register a company in Hong Kong, I compared many platforms and stores and finally chose this store. The merchant said that they have been operating offline for more than 10 years and are indeed an old team of corporate services. The efficiency is first-class, and the customer service is also very professional.

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I am Alan, a business consultant specializing in HK company registration, bank account opening, tax compliance and CBEC.

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