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Calculation and Countermeasures for Wish Overdue Fines

ONEONEJun 17, 2025
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Analysis of Wish's Late Shipment Fine Calculation Method

In recent years, the cross-border e-commerce platform Wish has been gaining increasing influence in the industry, and more and more sellers have started to pay attention to the relevant rules and policies of the platform. Recently, Wish released a penalty policy regarding late shipments, which has attracted widespread attention from sellers. This article will provide a detailed analysis of Wish's late shipment fine calculation method.

Calculation and Countermeasures for Wish Overdue Fines

First, we need to understand Wish's requirements for seller shipping time. According to Wish's regulations, sellers must ship orders within 48 hours of their generation and complete delivery within 7-14 working days. If sellers fail to ship or deliver orders on time, they will face corresponding penalties.

Next, let us discuss the calculation method for late shipment fines. Wish will calculate fines based on the following three aspects

One Basic Fine

For orders that fail to be shipped within the required 48 hours, Wish will impose an additional fine. The fine amount is 5% of the total order amount. For example, if a seller’s order has not been shipped after 2 days, the order will incur a fine of 5% of the total order amount.

Two Overdue Fine

For orders overdue beyond 48 hours, Wish will impose additional fines based on the length of the delay. For each day of delay, the fine amount is 1% of the total order amount. For example, if a seller’s order has not been delivered within 4 days, the order will incur an additional fine of 4% of the total order amount.

Three Continuous Overdue Fine

For sellers who repeatedly experience overdue situations, Wish will increase the fine severity accordingly. Specifically, if a seller experiences two consecutive overdue situations, the fine amount for each occurrence will increase by 5%. If a seller experiences three consecutive overdue situations, the fine amount for each occurrence will increase by 10%.

It should be noted that all fines are calculated in US dollars. To avoid late shipment fines, sellers can choose to use Wish's logistics services or partner with third-party logistics companies to ensure timely shipment and delivery of orders.

In summary, Wish's late shipment fine calculation method is relatively strict. To reduce costs and improve sales, sellers should try to choose reliable logistics channels and third-party logistics companies to ensure timely shipment and delivery of orders. At the same time, sellers should also closely monitor order status and logistics information, communicate with logistics companies in a timely manner to resolve issues, and avoid the occurrence of late shipment fines.

For new sellers, it is crucial to understand and comply with Wish's rules and policies. By understanding changes in platform policies and relevant regulations, sellers can better respond to market changes and improve sales performance. At the same time, sellers should also pay attention to industry trends and competitor situations to adjust sales strategies in a timely manner and maintain competitive advantages.

Customer Reviews

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I am Alan, a business consultant specializing in HK company registration, bank account opening, tax compliance and CBEC.

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