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AliExpress Launches Cross-Border Niche Categories POP Recruitment Program Aids Seller Growth, Hurry to Sign Up!

ONEONEJun 16, 2025
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AliExpress POP Recruitment Continues to Drive Efforts, Unveiling Cross-Border Blue Ocean Categories Sellers on AliExpress, Take Notice!

In recent years, the cross-border e-commerce industry has been thriving, and AliExpress, as a leading global e-commerce platform, has always been committed to providing sellers with higher-quality and more diverse business opportunities. Recently, AliExpress announced its new POP recruitment policy, making a series of adjustments and optimizations for cross-border blue ocean categories. This is undoubtedly great news for many AliExpress sellers.

AliExpress Launches Cross-Border Niche Categories POP Recruitment Program Aids Seller Growth, Hurry to Sign Up!

Firstly, AliExpress's capabilities in cross-border logistics, payments, data, and other areas have gained widespread recognition from the market. Based on this, AliExpress continues to increase its investment in technology and logistics, aiming to provide sellers with more comprehensive cross-border e-commerce solutions. The launch of this new POP recruitment policy is one of the key moves in AliExpress's continuous efforts.

The newly announced cross-border blue ocean categories cover multiple fields, including fashion accessories, home goods, 3C electronics, toys, and gifts. These categories have vast market spaces and stable growth trends in overseas markets, making them popular fields that many sellers want to enter. However, the competition in these categories is relatively small, presenting a rare opportunity for sellers looking to expand into overseas markets.

To help sellers seize this opportunity, AliExpress provides comprehensive support and services. Firstly, AliExpress will offer rich product selection suggestions and guidance to help sellers better understand market demand and trends, thus formulating more precise product selection strategies. Secondly, AliExpress will also provide high-quality supplier resources to help sellers quickly find reliable partners, reducing procurement costs and risks. Additionally, AliExpress will offer a one-stop cross-border logistics solution and payment service to solve the logistics and payment challenges in cross-border transactions.

Of course, for many AliExpress sellers, apart from policy and platform support, their own strength and experience are equally important. We recommend that sellers fully understand relevant policies and market trends before participating in the POP recruitment program. They should strengthen their product development and supply chain management capabilities to continuously improve their competitiveness.

In summary, the introduction of AliExpress's POP recruitment policy and the unveiling of cross-border blue ocean categories provide sellers with broader business opportunities. We believe that under the support of the AliExpress platform, sellers will achieve even greater success in the cross-border e-commerce market. Let’s look forward to the prosperity and development of the future cross-border e-commerce market!

Customer Reviews

Small *** Table
Small *** Table
December 12, 2024

The experience was very good. I was still struggling to compare it with other companies. I went to the site a few days ago and wanted to implement it as soon as possible. I didn't expect that everything exceeded my expectations. The company is very large, with several hundred square meters. The employees are also dedicated and responsible. There is also a wall of certificates. I placed an order on the spot. It turned out that I did not make a wrong choice. The company's service attitude is very good and professional. The person who contacted me explained various things in detail in advance. After placing the order, the follow-up was also very timely, and they took the initiative to report the progress to me. In short, I am very satisfied and recommend this company!

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Lin *** e
Lin *** e
December 18, 2024

When I first consulted customer service, they recommended an agent to me. They were very professional and patient and provided excellent service. They answered my questions as they came in. This 2-to-1 service model is very thoughtful. I had a lot of questions that I didn’t understand, and it’s not easy to register a company in Hong Kong. Fortunately, I have you.

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t *** 7
t *** 7
December 19, 2024

I originally thought that they only did mainland business, but I didn’t expect that they had been doing Hong Kong business and were doing very well. After the on-site interview, I decided to ask them to arrange the registration of my Hong Kong company. They helped me complete it very quickly and provided all the necessary information. The efficiency was awesome. It turns out that professional things should be done by professionals.👍

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b *** 5
b *** 5
December 16, 2024

In order to register a company in Hong Kong, I compared many platforms and stores and finally chose this store. The merchant said that they have been operating offline for more than 10 years and are indeed an old team of corporate services. The efficiency is first-class, and the customer service is also very professional.

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