A Comprehensive Guide to Calculation Rules and Setup Methods for AliExpress Promotion Discounts

Guide to Calculation Rules and Setting Methods for AliExpress Promotion Discounts

As a merchant on the AliExpress platform, promotional activities are effective ways to boost sales performance and brand influence. To help you better understand and apply promotional discount strategies, this article will detail the calculation rules and setting methods for promotional discounts on the AliExpress platform.

II. Promotion Discount Calculation Rules

1. Discount Intensity The AliExpress platform supports various discount levels, such as X-5%, X-3%, X-2%, etc., which can be flexibly selected based on product sales conditions and market demand.

2. Spend Save Promotions Merchants can set up spend save promotions where customers receive a certain percentage of discount once their order amount reaches a specific threshold.

3. Coupons The AliExpress platform offers various types of coupons, including no-minimum and threshold-specific amount coupons, to stimulate consumer purchasing desires.

4. Coupon Validity Period Merchants can set the validity period of coupons according to actual circumstances to avoid losses from expired coupons.

5. Discount Stacking In some cases, different promotional activities can be stacked, such as using both a spend save promotion and a coupon simultaneously; the higher the order amount, the greater the discount intensity.

III. Setting Method Guide

1. Log in to the AliExpress merchant backend and locate the promotion management module.

2. In the promotion management module, select the appropriate promotion method, such as discounts, spend save, or coupons.

3. Set corresponding parameters according to needs, including discount intensity, spend save thresholds, coupon quantity, and validity periods.

4. After confirming that all settings are correct, submit for review. Once approved, the merchant's promotional activities will automatically take effect.

5. During the promotion period, merchants can use the data analysis tools provided by the AliExpress platform to monitor activity effects in real time and adjust strategies promptly.

IV. Key Considerations

1. Ensure the accuracy of promotional activity information Merchants should ensure that promotional activity information is accurate to avoid consumer misunderstandings and complaints.

2. Keep an eye on market trends and consumer demands Merchants should closely monitor market trends and consumer demands, adjusting promotional strategies as needed to adapt to changes in the market and consumer preferences.

3. Allocate resources reasonably Merchants should allocate resources appropriately to ensure sufficient inventory and logistics support during promotional activities, thereby maintaining sales performance and customer satisfaction.

4. Adhere to platform rules Merchants should comply with AliExpress platform rules and policies to ensure the compliance and effectiveness of promotional activities.

In summary, understanding and effectively utilizing the promotion discount calculation rules and setting methods on the AliExpress platform is crucial for boosting sales performance and brand influence. We hope this guide will be helpful to merchants. If you have any questions, feel free to contact us, and we will be happy to assist you.