A Comprehensive Tutorial on Optimizing Main Images for AliExpress Techniques and Design Guidelines

Detailed Explanation of Product Main Image Optimization Techniques and Design Standards on AliExpress

The main product image on the AliExpress platform plays a crucial role in increasing shop exposure and conversion rates. To help sellers optimize their product main images more effectively, this article will provide a detailed analysis of the design standards and optimization techniques for AliExpress product main images based on recent news.

I. Design Standards

1. Image Clarity Ensure that the product main image is clear with no blurriness or noise that could affect its appearance.

2. Authenticity Display the true details and materials of the product as much as possible to avoid exaggeration or misleading consumers.

3. Simplified Background The background of the main image should be simple and straightforward, avoiding overly flashy or distracting elements.

4. Highlight Selling Points Arrange image elements according to the product's features and selling points to highlight its advantages.

5. Compliance with Platform Regulations Ensure that the size and format of the image comply with AliExpress platform regulations to avoid penalties due to violations.

II. Optimization Techniques

1. Competitor Research Understand the performance of competitors' images, identify differences, and extract unique selling points for your own products.

2. Highlight Key Features Emphasize key parts of the product in the main image, such as highlights and unique characteristics.

3. Use Lighting Effectively Utilize lighting to create a sense of depth and visual impact.

4. High-Quality Product Images Use high-quality product images to enhance buyer trust in the product.

5. Reasonable Layout Arrange image elements reasonably to maintain visual balance while ensuring that important information is immediately clear.

6. Add Tag Words Add concise and clear tag words under the product name to highlight the brand and keywords.

III. Practical Case Study

Below is a successful case of optimizing a product main image

Assume our store has a handicraft product. The original main image was rather plain and lacked highlights. After research and analysis, we found that this handicraft had unique carving craftsmanship and exquisite appearance. Therefore, we optimized the main image.

Optimized Main Image

High clarity with no blurriness or noise.

Showcases the true details and exquisite carving of the product, highlighting the selling points.

A simplified background without distracting elements.

Brand labels and keywords added below the product for easy search and identification by buyers.

Through these optimization techniques and practical examples, we can see that an excellent product main image requires multiple aspects such as clarity, authenticity, simplified background, highlighted selling points, and compliance with platform regulations. Sellers should focus on researching competitors, using lighting effects, using high-quality product images, and arranging images reasonably when designing and optimizing product main images to increase product exposure and conversion rates. At the same time, they should pay attention to platform regulations to avoid violations, ensuring the quality and compliance of the main image.