VN Site Launches New Payment Price Regulatory Rules Temu Brings New Requirements

Temu Launches New Payment Price Supervision Regulations in Vietnam

Recently, Temu has introduced a new payment price supervision regulation in the Vietnamese market, aiming to protect consumers' rights while providing a fairer competitive environment for merchants. The implementation of this new regulation will undoubtedly bring both opportunities and challenges to Vietnam's e-commerce market.

Firstly, the new regulation requires merchants to display real-time price information on the platform, including the cost, profit, and selling price of products. This move aims to reduce fraudulent pricing practices among merchants and provide consumers with a more transparent and equitable shopping environment. At the same time, it will help consumers better understand the true value of goods, enabling them to make wiser purchasing decisions.

Secondly, the regulation also requires merchants to provide detailed product descriptions and images, including dimensions, materials, colors, etc. This initiative helps consumers gain a better understanding of the actual information about the products, avoiding the purchase of items that do not meet their expectations. Additionally, it will enhance merchants' credibility, helping them win more repeat customers.

The regulation also clearly stipulates merchants' return policies. Merchants must offer reasonable return periods and processes to ensure consumers can receive timely after-sales services after purchasing goods. This measure will help alleviate consumer concerns and dissatisfaction, improving the overall shopping experience.

At the same time, Temu reminds merchants to be aware of certain risks and challenges. As market competition intensifies, merchants' integrity and credibility will become increasingly important. Merchants need to continuously improve their service quality to build consumer trust. They also need to strengthen the management of transaction records and customer feedback, promptly addressing consumer complaints and suggestions to enhance their reputation and credibility.

The launch of Temu's new payment price supervision regulations in Vietnam is a highly meaningful initiative. It not only provides consumers with a more transparent and fair shopping environment but also offers merchants a fairer competitive environment. With the continuous development and improvement of the market, we believe that Temu Vietnam will seize even broader development opportunities. We also look forward to seeing more outstanding enterprises like Temu grow and thrive in the Chinese market.

In today's rapidly developing e-commerce landscape, an increasing number of consumers are paying attention to merchants' credibility and service quality. As a leading e-commerce platform, Temu will continue to innovate and optimize its policies to provide better services and experiences for both consumers and merchants. Meanwhile, we will actively follow industry trends and policy changes, adjusting our strategic direction in a timely manner to contribute to the healthy development of the entire industry.