Legal Compliance Analysis of Entry Standards and Platform Fees on AliExpress Platform

Legal Compliance Analysis of Entry Standards and Fees on the AliExpress Platform

With the rapid development of global e-commerce, AliExpress, as a highly anticipated cross-border e-commerce platform, has attracted an increasing number of merchants and enterprises to join. However, for merchants who are considering joining AliExpress, understanding the platform's entry standards and fee structure is crucial. This article will briefly analyze the platform's entry standards and fees in light of recent news developments, and explore their legal compliance.

I. Entry Standards

The entry standards for the AliExpress platform typically include the following aspects

1. Company Qualifications Merchants must provide necessary credentials such as the business license, tax registration certificate, and the legal representative’s ID to ensure lawful operation.

2. Product Category Merchants need to choose product categories that align with their products and suppliers, facilitating platform review and user purchase.

3. Product Quality Merchants must ensure that the goods sold comply with relevant laws and standards, providing necessary certification documents.

4. Transaction Credit Merchants should maintain a good transaction credit record to facilitate platform evaluation and user selection.

II. Platform Fees

The main fees charged by the AliExpress platform include

1. Platform Usage Fee Merchants are required to pay a monthly usage fee to support platform operations and maintenance.

2. Transaction Handling Fee A percentage-based transaction handling fee applies when merchants conduct transactions on the platform to ensure platform profitability.

3. Advertising Promotion Fee Merchants wishing to promote their products through advertisements on the platform must pay corresponding advertising costs.

It is worth noting that the fee standards of the AliExpress platform are usually published on the platform itself and comply with relevant laws, regulations, and industry standards. Merchants should carefully read the relevant terms and fee explanations before joining to avoid unnecessary disputes and losses.

III. Legal Compliance

Regarding the legality of the entry standards and fees of the AliExpress platform, several considerations can be made

1. Legal Requirements The entry standards and fee structures of the AliExpress platform generally meet the requirements of China’s relevant laws, regulations, and policy documents, such as the E-Commerce Law. Merchants should carefully read the relevant laws and policies before joining to understand their rights and obligations.

2. Contractual Agreements When joining the AliExpress platform, merchants usually need to sign a contract with the platform to clarify both parties' rights and obligations. The contract should comply with relevant laws, regulations, and industry standards to protect the legitimate rights of both parties.

3. Fairness and Reasonableness The entry standards and fee structures of the AliExpress platform are usually reasonably assessed and formulated, adhering to the principle of fairness and reasonableness. If merchants have doubts about the fees, they can communicate with the platform before joining to seek solutions.

In summary, the entry standards and fees of the AliExpress platform comply with relevant laws, regulations, and industry standards and adhere to the principle of fairness and reasonableness. Merchants should carefully read the relevant terms and fee explanations before joining to understand their rights and obligations and ensure their legitimate rights are not infringed upon. At the same time, merchants should also pay attention to platform dynamics, promptly understand policy changes and market trends, and better develop cross-border e-commerce businesses.