A Guide to Coupon Types and Configuration for AliExpress Seller Activities

AliExpress Merchant Activity Coupon Types and Configuration Guide

As the AliExpress platform becomes increasingly popular, more merchants are paying attention to how they can attract and retain customers through various activities. Among these tools, coupons have become a favorite marketing tool for merchants on the platform. This article will introduce the types of activity coupons available for AliExpress merchants and how to configure them.

I. Coupon Types

1. Discount Coupons

Discount coupons are one of the most common types of coupons. Merchants can set a certain discount percentage to attract customers to purchase specific products.

2. Spend-and-Save Coupons

Spend-and-save coupons allow customers to receive a certain amount of discount after spending a specific amount. This method encourages customers to buy more, thereby increasing the average order value.

3. Birthday Coupons

For new registered users, merchants can offer a coupon on their birthday to increase customer loyalty.

4. Limited-Time Flash Sale Coupons

Limited-time flash sale coupons provide customers with a discount if they purchase during a specific time period. This approach encourages quick purchases by customers.

5. Bundle Discount Coupons

Bundle discount coupons combine multiple items into one discounted package, encouraging customers to buy more products.

II. Configuration Methods

1. Create a Coupon Campaign

Merchants can create a coupon campaign in the AliExpress backend and choose an appropriate type and applicable range.

2. Set Coupon Amounts and Validity Period

Merchants should set the coupon amounts and validity periods based on their marketing strategies to maximize the effectiveness of the campaign.

3. Associate Products and Inventory

Merchants need to set up the products and inventory associated with the coupons to ensure customers can purchase them smoothly.

4. Promotion Channels and Communication Methods

Merchants can promote the coupon campaigns through social media, ads, and other channels to attract more customers. Additionally, they can send coupon information via email or text messages to improve conversion rates.

5. Evaluate Campaign Effectiveness

Merchants can assess the effectiveness of the coupon campaigns using backend data, such as sales volume, conversion rate, and average order value, to adjust strategies promptly.

When configuring coupon campaigns, merchants should pay attention to the following points

1. Ensure that the distribution of coupons is legal and compliant, adhering to platform rules and laws.

2. Reasonably set the amount and validity period of the coupons to avoid excessive discounts leading to reduced profits.

3. Ensure sufficient inventory for the products linked to the coupons to prevent situations where orders cannot be fulfilled due to stockouts.

4. Timely monitor customer feedback and reviews, adjusting campaign strategies based on customer needs and feedback.

5. Regularly evaluate campaign results, summarize experiences and lessons learned, and continuously optimize the campaign plan.

In summary, coupons serve as an important marketing tool on the AliExpress platform. By properly configuring the types and methods of coupons, merchants can increase sales and customer loyalty. At the same time, merchants must also focus on compliance and effectiveness evaluations to ensure the sustainability and efficiency of their campaigns.