
Design Guidelines and Must-Follow Principles for AliExpress Product Main Images Analysis

Design Standards and Essential Guidelines for Main Product Images on AliExpress
The main product image on the AliExpress platform is a key factor in capturing buyers' attention, influencing not only the exposure rate of products but also directly affecting buyers' purchasing decisions. The design standards and essential guidelines for main product images are crucial for sellers on AliExpress. This article will provide a detailed analysis of these standards and guidelines based on recent news reports.
I. Design Standards
1. Image Clarity Ensure that the main product image is clear without any blurriness so that buyers can accurately understand the details of the product.
2. Image Quality The image should have vibrant colors with high saturation to enhance the visual impact of the product.
3. Size and Aspect Ratio The main image should be appropriately sized, avoiding being too large or too small, while maintaining a proportionate relationship with the product.
4. Background The background should be simple and clean, avoiding overly flashy or chaotic designs to improve the aesthetic appeal of the product.
5. Product Display The main image should fully display the appearance, material, color, and other details of the product so that buyers can understand the true condition of the product.
II. Essential Guidelines
1. Compliance with Platform Regulations The main product image must comply with the regulations and requirements of the AliExpress platform, including image format, size, pixel resolution, etc.
2. Accurate Representation of the Product The main image must truthfully represent the actual condition of the product, avoiding exaggerated promotion or false descriptions.
3. Alignment with Target Market Aesthetics For different target markets, the design and color scheme of the main image should align with local buyers' aesthetic preferences to increase the product's visibility.
4. Ease of Dissemination The main image should be easy to disseminate, including being easy to enlarge, reduce, rotate, etc., to improve the product's click-through rate.
5. Search Engine Optimization The design of the main image should consider search engine optimization, including keyword selection and image tagging, to improve the product's search ranking.
To better meet the above guidelines, it is recommended that sellers follow these steps when creating their main product images
1. Conduct thorough research on the target market to understand local buyers' aesthetic habits and preferences, enabling the design of images that meet market demands.
2. Use high-quality image materials to ensure the main image is clear and has vivid colors, enhancing the product's visual appeal.
3. Reasonably layout the main image to fully display the product's appearance, material, color, and other details, allowing buyers to understand the true condition of the product.
4. Optimize image tags and keywords to improve the product's search ranking and visibility.
5. Test different styles of main images to identify the most popular design solutions, thereby increasing the product's click-through rate and conversion rate.
In conclusion, the design standards and essential guidelines for main product images on AliExpress are critical to improving product exposure and purchase rates. Sellers should fully understand platform regulations and requirements, adhere to the aforementioned guidelines, and combine them with the actual conditions of the target market to design images that meet market needs, thereby enhancing the competitiveness and sales performance of their products.
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