Analysis of Amazon Main Image Video Specifications and Quick Start Tutorial

Amazon Main Image Video Specification Analysis and Upload Tutorial

Recently, the main image video feature of Amazon products has gradually attracted the attention of many sellers. This feature not only provides a richer way to display information but also makes the product more attractive. This article will analyze the specification requirements of Amazon's main image videos in detail and provide an upload tutorial to help sellers better utilize this function to improve their sales performance.

One, Main Image Video Specification Analysis

1. Video Length The length of Amazon's main image video is usually limited to 30 seconds or less. Longer videos may affect loading speed and user experience.

2. Format The video file should be in MP4, MOV, or AVI format, with a size within 50MB.

3. Resolution It is recommended that the resolution of the main image video be 1920x1080 or higher to ensure good visual quality.

4. Theme The video should focus on the product itself, showcasing its appearance, functions, and usage scenarios.

Two, Upload Tutorial

1. Log in to the Amazon seller platform and enter the product listing page.

2. In the product image options, select Add Main Image Video.

3. Click the upload button and choose the saved video file.

4. Adjust the video size and resolution according to the prompts to ensure compliance with Amazon's requirements.

5. After confirming the upload, wait for the video to pass the review before publishing.

Three, Usage Tips and Precautions

1. Ensure Video Quality High-quality videos can better showcase product features and increase conversion rates.

2. Reasonable Arrangement According to the product's characteristics, reasonably arrange elements such as camera angles, music, and subtitles to enhance visual effects.

3. Timely Updates Main image videos have timeliness. Sellers should regularly update videos to maintain competitiveness.

4. Avoid Infringement When shooting and editing videos, comply with relevant laws and regulations to avoid infringement issues.

5. Optimize Upload Speed If the upload speed is slow, try optimizing the upload environment or upload at another time.

Four, Case Analysis

For example, for a smart home product, the seller can showcase the product's appearance, functions, and usage scenarios through the main image video. In the video, demonstrate the product's operational effects in different scenarios, such as light adjustment and humidity control, to attract potential buyers and enhance purchasing intent.

Five, Conclusion

Through the analysis of Amazon's main image video specifications and the sharing of the upload tutorial provided in this article, we offer practical guidance for sellers. Reasonably utilizing main image videos can not only enhance the appeal of products but also improve conversion rates. Regularly updating videos is also key to maintaining competitiveness. When shooting and editing videos, it is essential to comply with relevant laws and regulations to avoid infringement issues. We hope this article can provide valuable reference for sellers looking to use Amazon's main image video function to boost sales performance.