Fnac Portugal's Off-Season Promotion Campaign Plan

Portuguese Fnac Off-Season Promotion Plan

I. Background Analysis

Recently, with the arrival of winter, most regions in Europe have gradually entered the off-season for consumption. However, for music, film, and video game enthusiasts, Fnac is an indispensable brand. As one of the largest electronics retailers in Portugal, Fnac faces sales pressure during the off-season. To stimulate consumer purchasing desire, we have formulated the following promotion plan.

II. Activity Objectives

1. Increase sales, especially during the winter off-season;

2. Enhance brand exposure and increase market share;

3. Improve customer satisfaction and increase brand loyalty.

III. Activities

1. Promotion period From XX month XX day, XXXX to XX month XX day, XXXX;

2. Promotional products All music, film, and video game products;

3. Discount scheme

a. Customers who spend over €XXX will enjoy X% off;

b. Customers who spend over €XX will receive gifts worth €XX;

c. Launch a new product trial activity, inviting consumers to try new products for free and share their experiences. The first X participants will receive a discount coupon;

4. New product release Several new music players, gaming consoles, etc., will be launched to attract new customers;

5. Limited-time flash sale Specific items will be offered at discounted prices every day to create a sense of urgency and fun;

6. Online interaction Engage with followers through social media platforms like Facebook and Instagram, invite them to participate in topic discussions, and offer prizes such as gifts.

IV. Promotion and Marketing

1. Use social media platforms such as Facebook and Instagram for promotion, releasing event information and discount schemes;

2. Set up promotional boards and broadcast announcements in stores;

3. Collaborate with local news media for news coverage and interviews;

4. Use email marketing to send promotional information to registered users.

V. Implementation Steps

1. Develop a detailed execution schedule and assign responsibilities to various departments;

2. Ensure sufficient inventory and quality control by the procurement department;

3. Monitor sales data closely and adjust inventory and discount plans based on sales performance;

4. Handle customer feedback promptly to improve customer satisfaction;

5. Regularly assess the effectiveness of the event and adjust promotional strategies.

VI. Effect Evaluation

1. Sales data statistics Compare sales before and after the event to evaluate its effectiveness;

2. Customer feedback survey Understand consumer satisfaction with the event and their impressions of the Fnac brand through questionnaires;

3. Brand exposure analysis Evaluate the impact of the event on brand exposure by monitoring channels such as social media platforms and news media.

Through the above promotion plan, we believe that Fnac can attract more consumers during the winter off-season, increase sales and market share. At the same time, we look forward to enhancing brand awareness and reputation through this event.