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Cross-Border E-Commerce Logistics Analysis Unveiling Practical Strategies for Five Operating Models

ONEONEJun 08, 2025
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Cross-border E-commerce Logistics Analysis Unveiling Five Operating Models

With the rapid development of Internet technology, the cross-border e-commerce industry is also growing rapidly. As an important part of cross-border e-commerce, logistics has received increasing attention. In recent years, the cross-border e-commerce logistics market has continued to expand, and various operating models have emerged. This article will analyze the five operating models of cross-border e-commerce logistics in combination with recent news reports.

Cross-Border E-Commerce Logistics Analysis Unveiling Practical Strategies for Five Operating Models

I. Self-operated Logistics Model

The self-operated logistics model refers to cross-border e-commerce companies establishing their own logistics systems to handle product delivery and warehouse management. The advantage of this model lies in better control over the logistics process, improving delivery efficiency, and reducing costs. However, it also requires significant investment of funds and resources for building and maintaining the logistics system. Typical representatives include Amazon and JD.com Overseas Shopping.

II. Third-party Logistics Model

The third-party logistics model involves cross-border e-commerce companies outsourcing their logistics business to professional third-party logistics companies such as SF Express and ZTO Express. The advantage of this model is that it can alleviate the burden on the company itself, allowing more focus on core business operations. At the same time, third-party logistics companies usually have rich experience and resources, providing more professional and efficient logistics services.

III. Overseas Warehouse Model

The overseas warehouse model refers to cross-border e-commerce companies setting up warehousing facilities in target markets and handling product delivery and after-sales services. This model is suitable for products with large sales volumes, enhancing delivery efficiency and reducing costs. However, it also entails certain inventory risks and after-sales issues. Typical representatives include DHgate and eBay.

IV. Border Warehouse Model

The border warehouse model involves cross-border e-commerce companies establishing warehousing facilities in border areas to deliver goods directly to consumers. This model is suitable for products with smaller sales volumes, reducing logistics costs and improving delivery efficiency. However, it also faces challenges such as policy changes and transportation risks in border regions.

V. Platform-based Logistics Model

The platform-based logistics model refers to e-commerce platforms providing logistics services for sellers and charging certain service fees. The advantage of this model is that it offers more standardized and efficient services, reducing sellers' logistics costs. A typical representative is Alibaba International Station.

In conclusion, the five operating models of cross-border e-commerce logistics each have their advantages and disadvantages. Companies can choose based on their actual circumstances. During the selection process, companies need to consider factors such as their own business characteristics, market size, and policy environment while paying attention to the quality of service, reputation, and word-of-mouth of logistics companies. Only by choosing the appropriate operating model can they provide consumers with high-quality services and achieve sustainable corporate development.

Customer Reviews

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I am Alan, a business consultant specializing in HK company registration, bank account opening, tax compliance and CBEC.

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