E-commerce Operations Comparison Between Standardized and Non-Standardized Products

E-commerce Operation The Difference Between Standardized and Non-Standardized Products

With the rapid development of e-commerce, e-commerce operation has become a focal point for more and more merchants. In e-commerce operations, standardized and non-standardized products are two different types of goods that have significant differences in operational strategies, sales techniques, and marketing approaches. This article will explore the differences between standardized and non-standardized products based on recent news reports.

I. Definition and Characteristics

Standardized products usually refer to goods with clear specifications, models, and parameters, such as mobile phones and computers. These products have similarities in appearance and performance, and consumers focus more on brand, price, and functionality when purchasing. The key to selling standardized products lies in attracting consumers through high-quality products and competitive pricing to increase conversion rates and average order values.

Non-standardized products, on the other hand, refer to goods without clear specifications, models, or parameters, such as clothing, shoes, and hats. These products have diversity in style, color, and fabric, and consumers pay more attention to style, personal preferences, and overall aesthetic appeal when buying. The key to selling non-standardized products is to stimulate consumer purchasing desire by presenting visually appealing content and using effective marketing methods, thereby increasing repurchase rates and user satisfaction.

II. Operational Strategies

1. Selection Strategy Standardized products focus more on brand and product quality, while non-standardized products emphasize style and personalization. When selecting products, it's necessary to choose suitable platforms and channels based on the type of product, while paying attention to the stability of the supply chain and cost control.

2. Promotion Strategy For standardized products, promotion focuses more on brand exposure and traffic acquisition, which can be achieved through advertising, keyword optimization, and social media marketing to increase visibility. For non-standardized products, promotion emphasizes personalized presentation and word-of-mouth dissemination, which can be enhanced through social media, KOL collaborations, and user reviews to increase user engagement and conversion rates.

3. Marketing Activities Marketing activities for standardized products focus more on promotions and discounts, attracting consumers through full-reduction offers, discounts, and gifts. For non-standardized products, marketing activities emphasize fun and interactivity, using themed events, bundled packages, and points redemption to enhance user loyalty and repurchase rates.

III. Sales Techniques

1. Sales Techniques for Standardized Products Emphasize product advantages and differentiation, highlight brand reputation, and build consumer trust. At the same time, monitor price competition and market trends, adjust pricing strategies flexibly, and maintain a competitive edge.

2. Sales Techniques for Non-Standardized Products Focus on style and personalization, emphasize visual presentation and user experience, and stimulate consumer purchasing desire. Increase average order value and conversion rates through various sales methods such as package sales and combination sales. Pay attention to user feedback and reviews, and promptly adjust product design and marketing strategies to improve user satisfaction.

IV. Conclusion

Standardized and non-standardized products are two different types of goods in e-commerce operations, with significant differences in operational strategies, sales techniques, and marketing approaches. Merchants need to select appropriate platforms and channels based on the type of product, paying attention to the stability of the supply chain and cost control. Additionally, they should formulate corresponding promotional strategies and marketing activities based on the characteristics of different products to increase visibility and conversion rates, ultimately improving overall performance.