How to Operate a New AliExpress Store? Detailed Explanation of

How to Run a New AliExpress Store? Process and Costs of Opening an AliExpress Store

In recent years, the cross-border e-commerce industry has flourished, and AliExpress, as a cross-border e-commerce platform under Alibaba, has attracted more and more merchants to join. For new stores, how to operate the store well and smoothly start business is an urgent problem to be solved. This article will provide some references for merchants regarding the process of opening a new store on AliExpress, precautions, and costs.

I. Store Opening Process

1. Register Account First, visit the AliExpress official website, fill in and submit personal information for registration. Ensure that you enter the correct email address and phone number, and carefully read and agree to the AliExpress platform service agreement and other related agreements.

2. Complete Information After passing the registration, you need to complete the store information, including the store name, main categories, shipping settings, etc. It is recommended to choose categories that fit your product features to better display product information and attract potential customers.

3. Pay Deposit Depending on different categories, AliExpress requires merchants to pay different deposits. Generally speaking, the amount of the deposit is relatively low, and merchants can choose suitable categories for operation based on their own business conditions.

4. List Products After completing the above steps, merchants can start listing products. When uploading products, attention should be paid to clear pictures, detailed descriptions, reasonable prices, etc., to better attract potential customers and improve conversion rates.

5. Optimize Store After the store goes online, continuous optimization is required. This includes optimizing products, descriptions, images, etc., regularly updating product information, maintaining the store's activity and attractiveness.

II. Precautions

1. Understand the Market Before opening a store, it is necessary to fully understand the target market, including customer needs, competitive environment, policies and regulations, etc., to better formulate marketing strategies and product plans.

2. Select Products Appropriately Choose products suitable for the target market, paying attention to product quality, reasonable pricing, market demand, etc., to better increase sales and customer satisfaction.

3. Optimize Logistics Choose appropriate logistics channels to ensure that products can be delivered to customers timely and accurately. At the same time, pay attention to logistics costs and reasonably control costs and profits.

4. Provide Good After-sales Service Improve customer satisfaction, promptly handle customer feedback and complaints, build good customer relationships, enhance customer loyalty and word-of-mouth promotion.

5. Continuous Learning The cross-border e-commerce industry changes rapidly, and merchants need to continuously learn new business philosophies and marketing skills to better adapt to market changes and improve competitiveness.

III. Cost Issues

Opening a store on AliExpress requires payment of certain deposits and platform usage fees. Generally, depending on different categories and business conditions, the deposit amount ranges from several thousand yuan to tens of thousands of yuan. Platform usage fees vary according to different sales volumes of the store. Merchants need to pay attention to reasonably controlling costs and profits, avoiding excessive expansion and blind investment to maintain sustainable development capabilities.

In summary, running a new AliExpress store requires merchants to work hard on aspects such as the store opening process, product selection, logistics, and after-sales service. At the same time, they need to pay attention to market changes and competitor situations, continuously learn and improve their business capabilities and competitiveness. Only by doing these aspects well can they achieve better performance and sustainable development.