TikTok Shop Multinational Store Opening Guide Detailed Rules and Operating Steps

Interpretation and Outlook on TikTokShop's Multinational Store Opening Rules

Recently, TikTokShop has implemented new store opening rules in multiple countries, which undoubtedly brings new opportunities and challenges to merchants worldwide. This article will delve into this new regulation based on recent news and provide an outlook on its future development.

Firstly, let’s take a look at the main points of the new TikTokShop regulations. According to the new rules, merchants only need a TikTok UK seller account to open a cross-border store without the need for additional applications for a local UK account. This means that the entry threshold for cross-border merchants is lowered, allowing them to better utilize the traffic resources of TikTok UK. TikTok also allows merchants to use third-party payment platforms as settlement methods, further simplifying the store opening process.

The new regulations also emphasize compliance. Merchants must adhere to relevant national and regional laws and regulations, ensuring that their products meet the quality standards of local markets. While this undoubtedly increases merchants' compliance risks, it also provides consumers with a safer and more reassuring shopping environment.

While interpreting these new regulations, we cannot overlook the reasons behind them. Primarily, this move aims to address competitive market pressures and attract more merchants to join. As one of the largest short video platforms globally, TikTok boasts a massive user base and traffic advantages. However, with the rise of competitors and changes in the market, TikTok needs to constantly adjust its strategies to maintain its market position.

Looking ahead, TikTokShop's multinational store opening rules are expected to bring more business opportunities. For merchants, this means greater market opportunities and larger sales volumes. Through the TikTok platform, merchants can reach broader consumer groups, expand sales channels, and reduce costs. For consumers, the new rules are likely to offer more product choices and shopping convenience. More merchants joining means richer product varieties and faster logistics speeds, thereby enhancing the shopping experience for consumers.

The multinational store opening rule of TikTokShop is a positive signal, offering new opportunities and challenges to merchants worldwide. However, we should also recognize that as competition intensifies and regulatory requirements become stricter, merchants need to continuously improve their competitiveness, strengthen compliance management, and ensure they remain invincible in the new market environment.

Finally, we look forward to seeing TikTokShop continue to innovate and refine its policies in the future, bringing more convenience and value to merchants and consumers worldwide.