Analysis of Communication Targets in Cross-Border E-Commerce

Cross-border E-commerce Communication Object Analysis Grasping Consumer Psychology to Promote Business Development

With the popularity of the Internet and the acceleration of globalization, cross-border e-commerce has become an increasingly popular choice for consumers. To better serve these consumers, it is necessary for us to analyze the communication objects in cross-border e-commerce, understand their consumption habits, needs, and psychology.

I. Basic Characteristics of Communication Objects

The communication objects in cross-border e-commerce mainly include young people, women, high-income groups, etc. They pursue fashion, quality, and personalization, pay attention to cost-effectiveness, and also have certain international perspectives and consumption concepts. They tend to shop on online shopping platforms and have high requirements for logistics speed and after-sales service.

II. Consumption Habits of Communication Objects

1. Shopping Channels Most consumers prefer to shop on mobile devices, such as mobile apps and WeChat mini-programs. This is mainly because mobile shopping is more convenient, allowing them to browse and purchase anytime and anywhere.

2. Shopping Preferences Consumers tend to buy products with brand awareness and quality assurance. At the same time, they also focus on product prices and promotional activities, pursuing cost-effectiveness.

3. Shopping Psychology During the purchasing process, consumers are often influenced by social media and influencer recommendations. Cross-border e-commerce needs to focus on cooperation with social media platforms, promote through influencers and KOLs, and enhance brand awareness and influence.

III. Psychological Needs of Communication Objects

1. Sense of Belonging During the purchasing process, consumers often hope to find brands and products that align with their values. Cross-border e-commerce needs to focus on shaping its brand image and providing services and experiences that meet consumer expectations.

2. Personalization During the purchasing process, consumers often hope to receive personalized products and services. Cross-border e-commerce needs to focus on the personalization of product design, packaging, etc., to meet consumers' personalized needs.

3. Emotional Connection During the purchasing process, consumers often hope to establish an emotional connection with the brand. Cross-border e-commerce needs to focus on interacting and communicating with consumers, providing quality after-sales service and experience, and enhancing consumer loyalty.

IV. International Perspectives and Consumption Concepts of Communication Objects

The communication objects in cross-border e-commerce have certain international perspectives and consumption concepts. They pay more attention to quality and brand influence. They tend to buy international well-known brands and high-end products, while also paying attention to factors such as product environmental protection and social responsibility. Cross-border e-commerce needs to focus on product quality and brand image, improving its competitiveness.

In summary, the communication objects in cross-border e-commerce are mainly young people, women, high-income groups, etc., who pursue fashion, quality, and personalization, value cost-effectiveness and international perspectives. To better serve these consumers, cross-border e-commerce needs to focus on analyzing shopping channels, shopping preferences, shopping psychology, etc., providing services and experiences that meet consumer expectations. At the same time, cross-border e-commerce also needs to focus on brand building and product quality, enhancing its competitiveness to better cope with market competition and development.