How to Optimize Operations for Low Average Order Value on Shopee? How to Check Average Order Value on Shopee?

How to Operate on Shopee with Low Average Order Value? Where Can You Check the Average Order Value on Shopee?

As one of the largest e-commerce platforms in Southeast Asia, Shopee has attracted numerous sellers to join. However, some sellers find that their average order value on Shopee is relatively low, which may affect the profitability and operational strategies of their stores. This article will explore how to improve the average order value on Shopee by optimizing operational strategies.

I. Optimize Product Mix

For products with low average order values, sellers can consider improving the product mix to increase the average order value. For example, they can introduce bundled sales by combining low-priced products into high-value ones to attract consumers to buy more items. At the same time, they should focus on product quality and packaging to enhance the consumer's purchasing experience and thus boost customer loyalty.

II. Provide More Services

For certain low-average-order-value products, sellers can consider offering additional services to increase the average order value. For instance, providing free shipping, return insurance, installation services, etc. These services can enhance the consumer's shopping experience and satisfaction, encouraging them to purchase more items. Meanwhile, sellers need to ensure that the provided services align with the products to avoid creating negative impressions for the store.

III. Reasonably Layout Product Information

Sellers should pay attention to the layout and description of product information to enhance consumers' purchasing desire and confidence. First, detailed descriptions of product features, functions, and usage methods are needed to help consumers make informed purchasing decisions. Second, multiple-angle photos and video demonstrations of product details and appearances can be provided to enhance the consumer's purchasing experience. Lastly, highlighting the advantages and unique features of the product compared to similar ones can stimulate the consumer's purchasing desire.

Sellers also need to focus on Shopee platform sales data to understand the store's average order value. On the Shopee platform, this information can be obtained through sales reports or inventory reports. Understanding the average order value helps sellers better formulate sales strategies and optimize inventory management.

In summary, for Shopee sellers with low average order values, improving the average order value can be achieved through optimizing product mix, providing more services, and reasonably laying out product information. At the same time, paying attention to sales data and managing inventory properly is crucial. By continuously optimizing operational strategies and enhancing service quality, sellers can achieve better sales performance on the Shopee platform.

Regarding the question of where to check the average order value on Shopee, sellers can view sales reports or inventory reports in the Shopee Seller Center, which will provide relevant data about the average order value. Sellers can also review the store's sales revenue and order volume data to understand the overall sales situation. Through these data, sellers can better formulate sales strategies and optimize operational management.