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How to Change the Name of Your Amazon Store

ONEONEJun 01, 2025
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How to Modify the Name of an Amazon Store

Recently, Amazon has made adjustments to the management of store names. For some store names that do not comply with regulations or require modification, corresponding operations need to be carried out. This article will introduce the method for modifying the name of an Amazon store to help sellers better manage their own stores.

How to Change the Name of Your Amazon Store

I. Understand the Modification Rules

Before modifying the store name, it is necessary to understand the relevant rules and requirements. First, the store name must comply with Amazon's requirements and cannot contain illegal, false, or sensitive words. Second, the store name cannot be too similar to existing store names, as this may lead to reports and audits. Finally, the modified store name needs to be reviewed and take effect within a certain period of time.

II. Prepare Relevant Materials

Modifying the store name requires providing some necessary materials, including

1. The email and password associated with the store;

2. The new name after modification;

3. If there are special circumstances requiring modification, relevant proof materials need to be provided.

III. Operating Steps

1. Log in to the Amazon seller platform, enter the My Store page, and find the store name that needs to be modified;

2. Find the edit button next to the store name, click to enter the name modification page;

3. On the modification page, input the new store name and upload relevant materials;

4. After confirming that the modification information is correct, click submit for review;

5. Wait for the review results. If the review is passed, the modification is successful; if the review is not passed, modifications or supplementary materials need to be made according to the prompt.

IV. Precautions

1. Before modifying the store name, ensure that the new name complies with relevant rules and requirements;

2. If there are special circumstances requiring modification of the store name, prepare relevant proof materials in advance;

3. Before submitting for review, carefully check the modification information to ensure accuracy;

4. If the review is not passed, make modifications or supplements within the specified time.

In short, modifying the name of an Amazon store must comply with relevant rules and requirements to ensure that the new name is legal and compliant. During the operation process, pay attention to material preparation and operating steps to ensure the success of the store name modification. At the same time, if there are special circumstances requiring modification of the store name, learn about relevant regulations and requirements in advance and prepare relevant proof materials. It is hoped that this article can help sellers better manage their store names and improve store operation efficiency.

Customer Reviews

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