AliExpress Beginners' Must-Read Comprehensive Analysis of the Entire Process From Zero to and Cost Breakdown

AliExpress New Seller's Guide A Step-by-Step Breakdown from Zero to Store Opening and Cost Details

In recent years, the cross-border e-commerce market has remained highly popular. As one of the leading global cross-border e-commerce platforms, AliExpress has attracted an increasing number of sellers. For new sellers, how to open a store on AliExpress and successfully operate it has become an urgent issue to address. This article will provide new sellers with a step-by-step breakdown from zero to store opening as well as a detailed cost breakdown, helping you better understand the full scope of opening a store on AliExpress.

I. Store Opening Process

1. Register an Account First, you need to register an AliExpress account and complete real-name authentication.

2. Fill in Store Information Include basic information such as store name, main product category, location, etc.

3. Pay the Deposit The deposit amount varies depending on the product category, generally ranging from several thousand to tens of thousands of yuan.

4. Complete Product Information Based on your main product category, fill in detailed information about product images, descriptions, prices, etc.

5. List Products Continuously optimize product information and keep updating products to attract more traffic.

6. Establish Marketing Strategies Increase store exposure through various methods, such as participating in platform activities and promoting products.

7. Follow Up on Orders Timely handle orders, communicate with buyers, and ensure smooth order processing.

8. Provide After-sales Service Offer high-quality after-sales service to improve customer satisfaction.

II. Cost Breakdown

1. Platform Fees Includes basic store-opening fees and deposits. Basic store-opening fees include account registration review fees, shop information filling fees, etc., while the deposit is determined by the selected product category, generally ranging from several thousand to tens of thousands of yuan.

2. Procurement Costs Calculate procurement costs based on the price and quantity of sold products. Prices vary depending on the origin, suppliers, and procurement channels for different products, which requires sellers to evaluate them independently.

3. Logistics Costs Logistics options on AliExpress include express delivery and freight. Express delivery fees are relatively higher but have shorter delivery times; freight fees are lower but take longer. Choose the appropriate logistics method based on the weight and distance of the product, and calculate the logistics costs accordingly.

4. Operational Costs Includes shop decoration fees, advertising promotion fees, labor costs, etc. Shop decoration can increase product exposure, advertising promotion can improve product rankings and attract more traffic, and labor costs include expenses for customer service and after-sales services.

5. Other Costs Includes taxes, insurance, and other miscellaneous fees.

III. Key Considerations

1. Familiarize Yourself with Platform Rules Adhering to platform rules is the foundation of opening a store. Understand the requirements and restrictions for different categories and avoid violations.

2. Optimize Product Information Ensure product images are clear and attractive, descriptions are detailed and accurate, and prices are reasonable to enhance product exposure and competitiveness.

3. Stay Updated on Market Trends Understand the needs and trends in different countries' markets and adjust sales strategies in a timely manner to improve sales performance.

4. Provide Excellent After-sales Service High-quality after-sales service can increase customer satisfaction and repurchase rates, reducing return rates and complaint rates.

5. Keep Updating Products Continuously adding new products can attract more traffic, increase store exposure, maintain competitiveness, and sustain market share.

In conclusion, opening a store on AliExpress requires certain investments and efforts. However, as long as you master the full process from zero to store opening and the cost details, and pay attention to the above points, we believe that new sellers will surely succeed in the cross-border e-commerce market.