Ozon UTM Tag Usage Guide Applicable Techniques and Operating Steps

Ozon Platform UTM Tag Usage Guide

With the development of the internet, more and more e-commerce platforms are beginning to use UTM tags to track the effectiveness of ad placements and improve marketing efficiency. This article will introduce the usage guide for UTM tags on the Ozon platform, helping users make better use of this tool.

I. What Are UTM Tags?

UTM tags are markers used to track the effectiveness of ad placements. By adding UTM parameters to advertising links, user behavior data such as click sources and conversion goals can be recorded. The Ozon platform provides a rich set of UTM parameter settings, helping sellers better understand the effectiveness of their ad placements and optimize their marketing strategies.

II. How to Use UTM Tags?

1. Register an Ozon seller account and activate your ad account.

2. Prepare the ad link you wish to promote and convert it into a UTM link.

3. Set UTM tag parameters in the Ozon backend, including target conversion types and button colors.

4. Publish the generated UTM link on ad platforms or conduct self-advertising placements.

5. Track ad data, analyze click sources and conversion rates, and optimize marketing strategies accordingly.

III. Common UTM Parameter Settings

1. Conversion Goals Set corresponding conversion goals based on ad placement results, such as product purchases or account registrations.

2. Click Sources Specify the channel, website, or social media platform for ad placement.

3. Ad Copy Identify keywords for ad slogans, making it easier to analyze ad effectiveness.

4. Button Color Set unique button colors for different products to facilitate tracking click data.

5. Unique ID Assign a unique ID to each ad link for easy tracking and analysis.

IV. Advantages of Using UTM Tags

1. Precise Tracking Through UTM tags, advertisers can accurately track the effectiveness of ad placements, understanding click-through rates and conversion rates across different channels.

2. Optimization of Marketing Strategies Based on data analysis results, advertisers can adjust ad placement channels, slogans, and conversion goals to improve marketing efficiency.

3. Cost Reduction By optimizing ad placement strategies, ineffective ad spending can be reduced, increasing profit margins.

4. Improved Customer Satisfaction Through precise targeting, product exposure rates and purchase conversion rates can be increased, enhancing customer satisfaction.

V. Key Considerations

1. Regularly check and analyze ad data, adjusting strategies promptly.

2. Pay attention to privacy protection and ensure data security.

3. Comply with Ozon platform regulations and relevant laws to avoid any violations.

In summary, using UTM tags on the Ozon platform can help sellers better understand the effectiveness of ad placements, optimize marketing strategies, and increase profit margins. We hope this guide is helpful. If you have any questions, feel free to contact the Ozon customer service department at any time.