2025 TikTok Global E-Commerce New Opportunities Practical Guide for Chinese Sellers to Open Cross-Border Stores

2025 TikTok Global E-commerce New Opportunities A Complete Guide for Chinese Sellers to Open Cross-border Stores

As the global Internet becomes more widespread, the short video platform TikTok has become an important channel for people to obtain information, entertainment, and socialize. In recent years, TikTok's layout in the e-commerce field has gradually come to the fore, attracting increasing attention from merchants. This article will combine recent news reports to provide a complete guide for Chinese sellers who intend to start cross-border e-commerce businesses on TikTok.

I. The Current Status and Development Trend of TikTok's E-commerce Market

1. Continuous growth in user scale, with huge potential in the e-commerce market

According to statistics, TikTok's global monthly active users have exceeded 1 billion, covering most countries and regions. This provides merchants with vast market space, especially in the cross-border e-commerce sector where the potential is immense.

2. Favorable policies creating a good environment for e-commerce development

In recent years, many countries have adjusted their cross-border e-commerce policies, creating a favorable environment for e-commerce development. This provides more development opportunities for TikTok e-commerce.

II. Advantages of Chinese Sellers in TikTok E-commerce

1. Supply Chain Advantage As the global manufacturing hub, China boasts a complete supply chain system and high-quality product standards, providing a rich selection of goods for TikTok e-commerce.

2. Price Advantage Chinese-made products have a clear price advantage, which can attract more consumers.

3. Technical Advantage Chinese sellers have rich experience in digital technology and operations, enabling them to better adapt to changes in the e-commerce market.

III. Cross-border Store Opening Process and Key Points

1. Registering a TikTok Shop

Chinese sellers can register a TikTok Shop through the official website or third-party platforms, filling out relevant information and submitting required qualifications according to the prompts.

2. Product Selection and Inventory Preparation

Select suitable products for sale on TikTok based on market trends and your own advantages, and plan inventory and prepare stock accordingly.

3. Optimizing Shop and Product Information

Optimize shop and product information, including titles, descriptions, images, and videos, to increase exposure and conversion rates.

4. Promotion and Marketing Strategies

Develop suitable promotion and marketing strategies for TikTok, including advertising, short video creation, live-stream selling, etc., to boost sales.

IV. Strategies to Address Risks and Challenges

1. Understand Local Laws and Regulations Before entering new markets, understand local laws, regulations, and tax policies to avoid violations.

2. Optimize After-sales Service Improve after-sales service quality, build good customer relationships, and enhance customer satisfaction and loyalty.

3. Build a Professional Team Establish a professional e-commerce team, improve the professional qualities and communication skills of team members to meet the changes and challenges in the market.

Summary The new opportunities in TikTok's global e-commerce in 2025 offer Chinese sellers vast market space and opportunities. Through the above guide, Chinese sellers can better understand the current status and development trend of the TikTok e-commerce market, leverage their own advantages, and develop strategies suitable for sales on TikTok. When addressing risks and challenges, continuous learning, innovation, and improvement of professional qualities are necessary to achieve success in cross-border e-commerce.