Exploration on Individual Business Registration and Legal Representative Changes for AliExpress in 2025

Interpretation of New Policies for Individual Business Owners and Legal Representative Changes on AliExpress in 2025

In recent years, cross-border e-commerce has flourished globally, with AliExpress, the world's largest online trading market, attracting more and more merchants to join its platform. In order to better meet the diverse needs of individual business owners and further improve platform rules, it is rumored that AliExpress will allow individual business owners to register and change legal representatives in 2025. This article will interpret this new policy in light of recent news.

Firstly, for individual business owners, registration on AliExpress will no longer be subject to many restrictions. This will greatly stimulate their entrepreneurial enthusiasm, allowing them to fully utilize their resources and technical advantages to participate in global market competition. At the same time, this will provide more commercial opportunities for individual business owners, enabling them to better realize their own value.

Secondly, regarding the issue of changing legal representatives, this has been a focal point of attention among merchants. According to the new policy, individual business owners can change legal representatives on AliExpress. The introduction of this policy will significantly reduce merchants' operational costs and risks, making them more flexible in responding to market changes. Additionally, it will enhance merchants' competitiveness in the market, enabling them to remain invincible in fierce market competition.

However, any policy implementation will inevitably face certain challenges and problems. For individual business owners, they need to understand and comply with AliExpress’ relevant rules and procedures to ensure a smooth process. They also need to carefully consider the potential impacts of changing legal representatives, such as changes in taxation and contracts. Before making decisions, merchants must thoroughly understand relevant policies, laws, and procedures to ensure their interests are maximally protected.

The new policy on individual business owner registration and legal representative changes on AliExpress in 2025 undoubtedly brings both opportunities and challenges to merchants. Merchants should actively respond to policy changes, make full use of policy advantages, and continuously enhance their competitiveness and innovation capabilities. At the same time, relevant departments and platforms should continue to pay attention to merchants' needs and feedback, constantly improving related policies and services to create a fairer, more transparent, and stable business environment.

In future development, AliExpress will continue to strive to provide high-quality, efficient, and convenient trading platforms for global merchants. We look forward to seeing more individuals with aspirations for cross-border e-commerce joining the AliExpress family and jointly creating a bright future.