Ozon Global Store Operation Guide for Russia

In recent years, the Ozon overseas store in Russia has gradually become a highlight in the field of cross-border e-commerce. As one of the largest local e-commerce platforms in Russia, Ozon not only holds an important position in the domestic market but also expands its international business landscape through its overseas stores. The emergence of this platform provides new opportunities for trade exchanges between China and Russia, while also allowing more Chinese consumers to access high-quality Russian products.

Founded in 1998, Ozon was originally named Ulmart. It rebranded as Ozon in 2017 and began to transform into the e-commerce sector. After several years of development, today's Ozon has grown into a comprehensive e-commerce platform integrating retail, wholesale, and logistics services. Its core competitiveness lies in its strong supply chain management and efficient logistics distribution system. To further expand its market share, Ozon actively lays out overseas markets, including setting up specialized overseas stores targeting the Chinese market.

In the Chinese market, Ozon mainly sells distinctive products from Russia, such as honey, vodka, candies, and various food items. These goods have gained widespread popularity among consumers due to their unique flavors and high quality. For instance, at the beginning of 2025, Ozon launched multiple limited-edition Russian-flavored chocolate gift boxes that quickly went viral online, attracting the attention of many food enthusiasts. Ozon also collaborates with several renowned Russian brands to release a series of co-branded products, further enriching the variety of goods on the platform.

It is worth noting that Ozon's success is no accident. Besides offering premium products, its innovative marketing strategies are also key factors. Ozon fully utilizes social media platforms for brand promotion, such as releasing short videos on Douyin TikTok and Xiaohongshu Weibo, showcasing the charm of Russian culture and the uniqueness of its products. At the same time, Ozon pays close attention to user experience, providing convenient return and exchange services as well as flexible payment options, ensuring every customer enjoys a worry-free shopping experience.

In addition to online activities, Ozon has also launched various interactive experiences offline. For example, it has set up pop-up stores in cities like Beijing and Shanghai, allowing consumers to personally experience Russian culture while trying and purchasing their desired products. This combination of online and offline approaches significantly enhances brand appeal and lays a solid foundation for future long-term development.

From news reports, Ozon's performance in the Chinese market is impressive. According to a reputable financial media outlet, since 2025, Ozon's sales in the Chinese market have grown by over 50%, and this trend continues. Industry insiders analyze that this is due to the release of consumption potential brought about by China's economic recovery, as well as the increasingly closer economic and trade relations between China and Russia. Especially under the Belt and Road Initiative, cross-border trade between China and Russia has welcomed unprecedented opportunities, creating more development space for enterprises like Ozon.

Looking ahead, Ozon plans to deepen its cooperation with the Chinese market. It expects to add millions of SKU inventory units within the next two years, covering a wider range of categories. Meanwhile, Ozon will increase its technological investment, optimize algorithm recommendation systems, and enhance personalized service levels to better meet the needs of different consumers.

In conclusion, the Russian Ozon overseas store has won good reputation in the Chinese market thanks to its rich product lines, innovative marketing methods, and comprehensive after-sales services. With the continuous deepening of Sino-Russian economic and trade cooperation, Ozon is expected to have a brighter prospect. For consumers who wish to try new things or seek high-quality goods, Ozon is undoubtedly a reliable choice.