How to Set Prices for Ozon Platform's Exclusive Promotional Activities

How to Set Prices for Ozon's Own Promotional Activities

In the field of e-commerce, setting promotional activity prices in a reasonable way is one of the important strategies for merchants to boost sales and brand influence. For platforms like Ozon, which is a mainstream e-commerce platform in Russia, how to attract consumers and maximize profits through scientific pricing methods is a topic worth exploring in depth. This article will analyze the methods of setting promotional activity prices on the Ozon platform from multiple angles based on relevant news reports.

Firstly, it is crucial to understand the basic rules of the Ozon platform. As a leading online retail platform in Russia, its policies usually adjust with market changes. For example, at the beginning of 2025, media reports indicated that Ozon introduced a series of new promotional tools aimed at helping sellers manage inventory more efficiently and optimize sales strategies. These tools include automated discount generators and template-based promotional plans designed for specific holidays or seasonal demands. This means that merchants can quickly create attractive promotional pages without relying entirely on manual operations. However, even so, merchants still need to set specific price discount rates for each product individually, which requires them to have certain market insight and data analysis capabilities.

Secondly, when formulating promotional prices, competitors' situations must be considered. In recent years, with the development of cross-border e-commerce, more and more brands have started to enter Ozon. In this environment, relying solely on low prices may not guarantee competitive advantage. On the contrary, some successful cases show that brands that provide moderate discounts while ensuring quality are more likely to win consumer favor. For example, a well-known electronics manufacturer once conducted a time-limited discount promotion on Ozon and attracted a lot of attention by precisely targeting advertisements. According to the brand manager, they chose this strategy because preliminary research found that although the base prices of similar products did not differ much, users tended to buy products that offered additional gifts or extended warranty services. In actual practice, besides direct price cuts, merchants can also try diversified forms such as bundled sales and discount thresholds to increase product value-added.

Thirdly, price fluctuations during promotions need to be handled carefully. On one hand, frequent large-scale adjustments may damage brand image; on the other hand, if the discount is insufficient, it may fail to achieve expected results. Therefore, many experienced sellers choose to adopt dynamic pricing models. This model can flexibly adjust quotes based on real-time inventory levels, historical sales data, and external environmental factors such as exchange rate changes. For instance, airlines often start preselling tickets several weeks before the tourist season begins and gradually lower prices to stimulate booking volume growth. Similarly, some merchants in the clothing category also plan clearance sales based on weather forecasts. Of course, the premise of doing so is to have a sound supply chain management system, otherwise it may lead to fulfillment difficulties and even cause customer complaints.

It is worth noting that Ozon also emphasizes transparency principles. Whether marking original prices or displaying final transaction amounts, they must be truthful and credible, and misleading statements are prohibited. This is particularly important because once false advertising is proven, not only will fines be imposed, but shop credibility will also be severely affected. Therefore, it is recommended that all merchants establish a strict internal review mechanism to ensure that all products participating in promotional activities meet the above standards.

Finally, expanding influence through social media channels is also essential. With the advancement of mobile internet technology, more and more people are accustomed to browsing shopping information via their phones. Making good use of video platforms, instant messaging software, and other functional modules can effectively enhance promotional efficiency. For example, a cosmetics brand once collaborated with KOLs to launch a one-month themed challenge campaign, encouraging participants to share their experiences and invite friends to participate in a draw. The results showed that this method not only significantly increased brand awareness but also boosted overall sales.

In summary, reasonably setting promotional activity prices on Ozon is no easy task as it involves many complex variables. But as long as the right ideas and skills are mastered, every seller can find a solution suitable for themselves. In the future, with the continuous progress of artificial intelligence technology, we have reason to expect that more intelligent and personalized pricing strategies will become new trends in the industry development.