Can Ozon Newcomers Operate It?

Can beginners work on ozon?

For many beginners who have just started to engage with cross-border e-commerce platforms, ozon is undoubtedly a choice full of potential. As one of the largest e-commerce platforms in Russia, ozon has risen rapidly in recent years and has attracted the attention of many Chinese sellers. So, is ozon really suitable for beginners? Through analyzing its market positioning, operation model, and relevant success cases, we can find the answer.

Firstly, what attracts beginners to ozon is closely related to its market environment. According to the latest data, Russia has more than 140 million people, with an internet penetration rate of over 87%. This means that the e-commerce market has great potential. As Russia's own Amazon, ozon not only has a large user base but also has a complete logistics and payment system. For newcomers who lack cross-border experience, this undoubtedly lowers the entry threshold. For example, ozon provides various convenient measures including Russian interface and localized customer service support to help sellers quickly adapt to the market environment.

Secondly, in terms of operation model, ozon is also relatively friendly. Unlike some complex international e-commerce platforms, ozon allows sellers to register and join through a simple registration process. Ozon supports various sales models, including FBO Fulfillment by Ozon and FBM Fulfillment by Merchant. The former is similar to Amazon's FBA service, where the platform handles warehousing and delivery; the latter requires sellers to ship goods themselves. For beginners, choosing the FBO model can greatly reduce operational pressure while enjoying the traffic support policies provided by the platform.

It is worth mentioning that ozon has been paying increasing attention to Chinese sellers in recent years. At the beginning of 2025, ozon announced that it would increase its efforts to attract Chinese merchants and introduced a series of preferential policies. For example, for first-time Chinese merchants joining ozon, a three-month free trial period is provided, during which no platform fees are required. This initiative undoubtedly creates more opportunities for beginner sellers. Meanwhile, ozon has established cooperative relationships with several Chinese logistics companies, providing Chinese sellers with more competitive logistics solutions.

Of course, the friendliness of ozon to beginners does not mean there are no challenges. Like other cross-border e-commerce platforms, ozon also requires sellers to invest time and effort in understanding local consumer needs. For example, Russian consumers generally prefer high-value-for-money products and also have high requirements for product quality and service level. Beginners need to be particularly cautious when selecting products and avoid blindly following trends. Due to Russia's vast territory, the logistics efficiency in some areas is low, which also requires sellers to plan their supply chain in advance.

However, these challenges are not insurmountable. In fact, many Chinese beginner sellers have achieved success through ozon. For instance, a seller engaged in home goods sales said he achieved a monthly sales target of over 500,000 rubles in just half a year. He emphasized that the key to ozon's success lies in focus and persistence. Specifically, he always focused on a certain category of products and continuously optimized product detail pages to enhance user experience. Meanwhile, he actively used ozon's advertising tools for precise promotion, thus standing out in the fiercely competitive market.

In summary, ozon is indeed a cross-border e-commerce platform suitable for beginners. Although there are certain challenges, as long as the correct methods are mastered and efforts are made, beginners can achieve ideal results on this platform. As ozon officials said every success story starts with the first step. If you also want to start your own cross-border e-commerce journey, why not start from ozon and take your first step?